11月3日，QuestMobile发布2026中国移动互联网秋季大报告。数据显示，截至2026年9月，移动互联网月活用户规模达12.81亿，同比增长0.9%；月人均使用时长在8月首次突破200小时，9月仍维持189.8小时，同比增长6.5%。
从头部阵营变化来看，腾讯控股、抖音集团、阿里巴巴维持前三的位置，去重总用户量（APP+小程序）分别为12.80亿、12.59亿、12.58亿，同比分别增长了0.9%、5.2%和0.4%；百度集团、京东、蚂蚁集团位居四到六位，用户规模分别为10.93亿、9.78亿和9.68亿，同比增速分别为-1.8%、7.1%和1.4%。
报告还显示，2026年9月，抖音集团前三大应用变为抖音、红果免费短剧、豆包，去重总用户量分别为10.29 亿、4.3亿和4.19亿，红果已超过豆包；而去年还是抖音、今日头条和抖音极速版。
在用户使用时长上，短剧视频、短视频的增长贡献率达到111.5%（吞噬了在线视频、综合资讯等领域时长）；在终端设备上，Apple凭借20.92%的活跃占比登上首位，超过了华为的20.87%，不过二者同比均呈下降态势，分别下降了0.3%、1.7%；OPPO、vivo、小米活跃占比分别为18.24%、16.79%、10.34%，分别提升0.0个百分点、1.3个百分点和0.7个百分点；
AI应用方面，2026年9月，豆包、DeepSeek月人均使用次数分别为72.0次和65.9次，月人均使用时长为132.5分钟和136.7分钟，甩开了其他的玩家。而对比二者季度环比的变化来看，豆包的月人均次数和时长分别下降了6.1%和7.8%，DeepSeek则上涨了5.8%和9.5%。
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3 November QuestMobileZ94Z2026, China Mobile Internet, autumn report. Data show that, as of September 2026, mobile Internet users were 1,281 million per month, representing an increase of 0.9 per cent over the previous year; monthly per capita usage exceeded 200 hours for the first time in August and remained at 189.8 hours in September, an increase of 6.5 per cent.
In terms of head camp changes, Tencent Holdings, Douyin Group, and Alibaba maintained the top three positions, with the total number of users (APP+ applets) at 1,280 million, 1,259 million, 1,258 million, an increase of 0.9 per cent, 5.2 per cent and 0.4 per cent, respectively, over the same period; Baidu Group, Kyeongdong and Ant Group were in four to six positions, with users at 1,093 million, 978 million and 968 million, respectively, representing an increase of 1.8 per cent, 7.1 per cent and 1.4 per cent, respectively.
The report also shows that in September 2026, the top three applications of the Douyin group became Douyin, a free short show of red fruit and Doubao, with a total number of 1,029 million, 430 million and 419 million users respectively, and that the red fruit has exceeded Doubao; last year it was also Douyin, today ' s headline and Douyin.
The growth contribution of short drama videos and short video has reached 111.5 per cent over the length of user usage (overtakes areas such as online video, integrated information, etc.); on end-of-service equipment, Apple is ranked first with 20.92 per cent active, surpassing 20.87 per cent in China, although the same percentage has declined by 0.3 per cent and 1.7 per cent, respectively, and the percentages of OPPO, vivo, millimetre active by 18.24 per cent, 16.79 per cent and 10.34 per cent have risen by 0.0 percentage points, 1.3 percentage points and 0.7 percentage points, respectively;
For AI applications, in September 2026, Doubao and DeepSeek were used 72.0 and 65.9 times per month, respectively, while the average monthly usage was 132.5 and 136.7 minutes, leaving other players. By comparison with the change in the quarterly ring, the monthly per capita number and length of Doubao decreased by 6.1 per cent and 7.8 per cent respectively, while DeepSeek increased by 5.8 per cent and 9.5 per cent.
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