中国显卡市场近期再次出现供应紧张现象。尽管英伟达GeForce RTX 50系列已经上市接近两年，但多家显卡制造商据称已经难以持续提供充足库存，部分渠道甚至开始重新向经销商推荐已经发布数年的RTX 3060和RTX 3050等老产品作为替代选择。
据中国供应链媒体ChannelGate报道，一些显卡厂商的RTX 50系列库存已经售罄，其余厂商也仅剩有限存货，并以分批方式发货。由于供应趋紧，市场价格同步上涨。在这种情况下，厂商为了避免经销商无货可售，开始建议其采购RTX 3060 12GB版、RTX 3060 8GB版以及RTX 3050等旧型号产品，同时部分AMD Radeon显卡也被列入替代名单。
业内人士认为，当前供应压力主要来自多个因素叠加。首先，加密货币挖矿需求出现新一轮回升，再次刺激了显卡采购量。与此同时，中国电商促销季带来的消费需求也在持续消耗库存。此外，RTX 50系列原本就面临供货偏紧的问题，英伟达此前被曝曾因AI产业对显存资源的巨大需求而削减部分游戏显卡生产规模，进一步加剧了供应压力。
值得关注的是，RTX 3060实际上在今年才刚刚“复活”。这款最初于2021年发布的显卡重新回到市场后，价格并未因产品老旧而降低。以美国市场为例，今年7月Newegg曾以329.99美元的首发价格重新上架RTX 3060，但这一价格并未维持太久。到8月，同款微星产品售价已升至479.99美元，较此前上涨约45%。
更加引人注目的是，这一价格甚至高于部分新一代产品。当时售价479.99美元的RTX 3060，比更新且性能更强的RTX 5050还要昂贵不少，反映出当前显卡市场供需关系依然存在明显失衡。
ChannelGate预计，随着RTX 50系列供应持续紧张，这些老型号显卡并不会因为上市时间久远而降价，反而有可能继续小幅上涨。经销商在缺乏新产品货源的情况下，或将更多依赖这些旧型号维持销售。
与此同时，Valve公布的2026年10月Steam硬件调查数据显示，RTX 3060重新夺回全球最常见显卡的位置，占比达到3.62%，略高于RTX 5070的3.56%。RTX 5070曾在9月份短暂登顶，但在10月份占比下降了2.3个百分点。
调查中另一个值得注意的变化来自系统内存配置。16GB内存再次成为Steam用户最常见的配置，占比达到41.42%，而此前一度排名第一的32GB内存则回落至37.06%。
不过，分析人士指出，这并不意味着大量玩家正在放弃RTX 5070。硬件媒体Hardware Busters认为，统计结果很大程度上受到Steam调查样本结构变化影响。数据显示，使用简体中文界面的Steam用户占比从9月约31%下降至10月不足22%。由于Valve并不会按照地区进行加权统计，中国用户参与比例下降后，在中国市场较受欢迎的新一代中端显卡占比自然出现回落，从而影响了整体排名结果。
在AI产业、高性能计算需求以及消费市场活动共同影响下，显卡市场供货紧张问题仍未彻底缓解。对于中国渠道商而言，原本已经逐渐退出主流市场的RTX 3060和RTX 3050，如今正意外迎来第二次销售高峰。
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The GPU market in China has recently experienced renewed supply constraints. Although the GeForce RTX 50 series has been on the market for almost two years, several GPU manufacturers are said to have difficulty in providing sufficient stocks on a sustainable basis, and some channels have even begun to re-recognize older products such as RTX 3060 and RTX 3050, which have been on the market for several years.
According to China ' s supply chain media ChannelGate, some GPU manufacturers ' RTX 50 series stocks have been sold out, while the rest have limited stocks and shipments in batches. Market prices have risen simultaneously as a result of tightening supply. In this case, the manufacturer, in order to avoid the distributor being unsold, began to recommend that it purchase old model products RTX 3060 12GB, RTX 3060 8GB and RTX 3050, while some AMD RadeonZ GPU were added to the alternative list.
According to industry sources, current supply pressures come mainly from multiple factors. First, there was a new rebound in the demand for encrypted currency mining, again stimulating GPU purchases. At the same time, the consumption demand generated by the Chinese electrician promotion season continues to consume stocks. In addition, the RTX 50 series was already faced with supply-side constraints and the supply pressure was further exacerbated by the fact that Weida had previously been exposed to cuts in the production of parts of the game GPU due to the huge demand by the AI industry for VRAM resources.
It is a matter of concern that RTX 3060 is actually only “renewed” this year. The price was not reduced by the age of the product when GPU, originally returned to the market in 2021. In the United States market, for example, Newegg had re-arranged RTX 3060 at a start-up price of $329.99 in July this year, but this price has not been sustained for long. By August, the sale price of the same microstar product had risen to $479.99, an increase of about 45 per cent over the previous period.
More strikingly, this price is even higher than some new generation products. At that time, RTX 3060, valued at $479.99, was much more expensive than the updated and more performing RTX 5050, reflecting the fact that the current market balance between supply and demand for GPU remains significant.
ChannelGate expects that these old models, GPU, will not fall because of the length of their listing, but may continue to rise slightly as the supply of the RTX 50 series continues to strain. Dealers will rely more on these old models to maintain sales in the absence of new product sources.
Meanwhile, the October 2026 Steam hardware survey data published by Valve show that RTX 3060 regained the location of the most common GPU globally, accounting for 3.62 per cent, slightly more than 3.56 per cent of RTX 5070. RTX 5070, which had a short peak in September, fell by 2.3 percentage points in October.
Another notable change in the survey is from the system memory configuration. The 16GB memory has again become the most common configuration for Steam users, accounting for 41.42%, compared to 37.06% of the 32GB memory, which was once ranked first.
However, analysts note that this does not mean that a large number of players are abandoning RTX 5070. Hardware Busters, the hardware medium, argued that the statistical results were largely influenced by structural changes in the Steam Survey sample. Data show that the share of Steam users using a Chinese-speaking interface declined from about 31 per cent in September to less than 22 per cent in October. As Valve does not provide weighted statistics by region, the decline in the percentage of Chinese users, followed by a natural fall in the more popular middle-end GPU in the Chinese market, has affected overall ranking results.
With the combined impact of AI industry, high performance computing demand and consumer market activities, supply tensions in the GPU market have still not been fully mitigated. For Chinese sourcers, RTX 3060 and RTX 3050, which had been phased out of the mainstream market, are unexpectedly approaching their second sales peak.
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