设计平台Canva 发布它的首个图像生成模型,称为Canva Craft,由其研究团队开发,与来自Google,OpenAI,ByteDance和Meta的同类模型竞争。
称公司其型号分两个阶段工作。 在第一阶段,它解释用户的提示,并创建一个计划,其中包含一些细节,如元素的空间关系,相对尺度,视觉层次,以及文本生成的信息。 在第二阶段,其模型为各种平台生成高达2K分辨率的图像,可能为30个不同方面的比例。
Canva 称,这个方法允许它创建带有精确细节对象和可识别文本的图像。 此外,用户可以在不改变图像其他部分的情况下进行精确的编辑。
该公司指出,与其使用照片,不如使用Canva图书馆的人类设计模板来培训这一模型,包括海报、社会文章、演示、图片、菜单和丰富的排版。
这意味着用Canva Craft生成的图像可以使用该公司的图像到设计变压器Canva Magic转换成分层设计。 去年,该平台发布本身的模型能够理解设计和层层。
兹Canva Craft在公司平台上向所有用户开放,用户可以从梦幻实验室的标签上访问模型。 该模型还将通过Canva API提供。 另外,公司还计划通过Canva的MCP支持ChatGPT和Gemini等第三方聊天台的图像生成。
Canva在其平台上使用了一系列图像模型进行生成,因此新模型很可能有助于为公司节省API成本。 称表示,除了成本外,新模型还允许平台有更好的质量和速度控制。
2024年,Canva 收购媒体生成平台 Leonardo.ai. 来自莱昂纳多的研究人员对新图像模型的贡献是称。
Canva 称称它正在开发两个成本效率高的模型版本,称为Craftfast和Craft-ultrafast,它们很快就会成为发布。
公司去年收入40亿元走上正轨。 然而,据外部分析家称,它削减了2026年的增长预测,导致其估值从420亿美元跌至350亿美元。
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Design platform Canva released its first image generation model, called Canva Craft, developed by its research team to compete with same-category models from Google, OpenAI, ByteDance, and Meta.
The company said its model works in two stages. In the first stage, it interprets users’ prompts and creates a plan with details like spatial relationships of elements, relative scale, visual hierarchy, and information for text generation. In the second stage, its model generates an image of up to 2K resolution in a possible 30 different aspect ratios for various platforms.
Canva said that this approach allows it to create images with accurate details of objects and legible text. Plus, users would be able to make precise edits without changing other parts of the image.
The company noted that rather than using photographs, it used designs to train this model using human-designed templates from Canva’s library, including posters, social posts, presentations, infographics, menus, and typography-rich layouts.
That means images generated with Canva Craft could be converted into layered designs using Canva Magic, the company’s image-to-design transformer. Last year, the platform released its own model that understands designs and layers.
Canva Craft is available on the company’s platform to all users, who can access the model from the Dream Lab tab. The model will also be available through the Canva API. Plus, the company plans to support image generation in third-party chatbots like ChatGPT and Gemini through Canva’s MCP.
Canva has used a bunch of image models for generation in its platform, so it’s likely that the new models will help save API costs for the company. It said that besides costs, the new model also allows the platform to have better quality and speed control.
In 2024, Canva acquired media generation platform Leonardo.ai. It said that the researchers from Leonardo contributed to the new image model.
Canva said that it is developing two cost-efficient versions of the model, called Craftfast and Craft-ultrafast, which will be released soon.
The company was on track for $4 billion in revenue last year. However, it cut its growth forecast for 2026, causing its valuation to reportedly plummet from $42 billion to $35 billion, according to external analysts.
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