Google正在将AI动力搜索体验中的广告带入国际市场，打赌即使其核心搜索广告业务的增长放缓，基因AI也能开启新的收入机会。
周三在Alphabet第三季度收入呼吁中宣布，但Search广告增长持续减速，根据结果，Alphabet股票下跌8%.
兹Google 第三季度搜索收入年增长率为12%，低于第二季度的17%和第一季度的19%。 减速给Google带来更大的压力，使其不断扩大的AI功能变成广告收入的有意义的来源。
“我们现在在AI模式下的AI概览中将高质量的广告推广到更多的用户和查询，”Philipp Schindler,Google首席商务官，称在与投资者通话期间。 “这包括首次把我们的货币化足迹带到全球。 今天，我们宣布将AI模式的广告与美国的多轮广告和AI模式一起扩展到国际市场。
Google 称早期的结果显示这些格式正在发挥作用。 根据Schindler,AI Mode中赞助产品上市的点击率已经与有机上市率相当。 该公司的用户研究也表明，人们发现广告是相关的。
此举借鉴了Google5月宣布的Gemini动力新广告格式，包括回应用户提问的谈话发现广告和赞助纳入AI生成的答案的建议。
Google CEO孙达·皮凯(Sundar Pichai)也称搜索查询以五年来最快的年增长率增长，虽然他没有披露确切的增长率。 他赞扬AI的特性改变人们使用Search的方式，包括引发更长和更复杂的询问。
AI Mode的查询平均比传统搜索Pichai 称长三倍，而AI Mode全球五分之一的查询涉及语音，图像，或文档。 Google也已经超过了每月500亿的视觉搜索。
Pichai告诉投资者说，“大赦国际的好处比世界上任何其他产品都多。” “人们更多地使用我们的人工智能特征，以全新的方式寻找。 他们的询问较长、个性化和多式联运。”
Alphabet的Google服务分部，包括Search，创造了9,63亿美元的收入，年增长11%. Google云收入猛增103%，达到307亿美元。
其结果跟随Google的繁忙季度，包括Gemini 4 Argon的发布，Gemini应用向10亿月用户的增长，以及其像素11排的发布。
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Google is bringing ads in its AI-powered Search experiences to international markets, betting that generative AI can open up new revenue opportunities even as growth in its core search advertising business slows.
The announcement came Wednesday during Alphabet’s third-quarter earnings call ,as the company reported $127.6 billion in revenue, up 25% year over year. But Search advertising growth continued to decelerate, and Alphabet shares fell 8% following the results.
Google Search revenue grew 12% year over year in the third quarter, down from 17% growth in the second quarter and 19% in the first quarter. The slowdown puts added pressure on Google to turn its expanding AI features into a meaningful source of advertising revenue.
“We are now scaling high-quality ads within AI overviews in AI mode to more users and queries,” Philipp Schindler, Google’s chief business officer, said during the call with investors. “This includes taking our monetization footprint global for the first time. Today, we’re announcing the expansion of ads in AI mode into international markets alongside multi-turn ads and AI mode in the U.S.”
Google says early results suggest the formats are working. Click-through rates for sponsored product listings in AI Mode are already comparable to those for organic listings, according to Schindler. The company’s user research also indicates that people find the ads relevant.
The move builds on Google’s May announcement of new Gemini-powered ad formats, including conversational discovery ads that respond to users’ questions and sponsored recommendations integrated into AI-generated answers.
Google CEO Sundar Pichai also said that Search queries grew at their fastest year-over-year rate in five years, though he did not disclose the exact growth rate. He credited AI features with changing how people use Search, including prompting longer and more complex queries.
Queries in AI Mode are three times longer on average than traditional searches, Pichai said, while one in five AI Mode searches globally involves voice, images, or documents. Google has also surpassed 50 billion visual searches per month.
“[Search] is bringing the benefits of AI to more people than any other product in the world,” Pichai told investors. “People are using our AI features more, searching in entirely new ways. Their queries are longer, personalized, and multimodal.”
Alphabet’s Google Services division, which includes Search, generated $96.3 billion in revenue, up 11% year over year. Google Cloud revenue surged 103% to $30.7 billion.
The results follow a busy quarter for Google, including the release of Gemini 4 Argon, the growth of the Gemini app to one billion monthly users, and the launch of its Pixel 11 lineup.
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