Google让企业更容易将自己的应用与其在Search和Gemini之间的AI体验连接起来，并与其连接的Apps平台的首播。
今年早些时候，Gemini和Google搜索中的推出，连接的应用让用户安全链接，并与流行的第三方服务互动，然后利用它们采取特定行动。 例如，你可以连接到Canva来设计一个传单，也可以连接到YouTube Music来构建一个播放列表。
ChatGPT和Meta的Muse等消费者化的AI服务，其前提是，这种整合最终可以将消费者行为从发布转移开来，并使用个人应用软件通过他们喜欢的AI提供商使用他们最喜欢的服务。
然而，要成功地捕捉和保持消费者的注意力，实际上必须探索广泛的连接应用。
Google的主意是向任何想要通过Search或Gemini联系到用户的企业或开发商敞开大门，允许他们提交自己连接的应用程序并监控其性能。
平台预览目前以β形式提供给美国开发者，并将允许开发者构建和提交可以跨Google产品使用的应用。
要启动，开发者将使用 AppFunctions API 与云托管的 MCP(模式背景协议)服务器或 Android MCP 集成，然后使用 Google 连接控制台进行注册，测试，并提交他们的应用，Google 解释。
基本上，这个过程让devs将其应用与Google的服务连接起来，这样就可以与搜索巨头的AI功能一起使用。 开发者还可以选择是想通过Search,Gemini app提供他们的应用，还是两者兼备。
应用程序直播后，开发者可以跟踪流量，耐久性和误差率，并保持对其品牌身份的控制，如其经核实的标志和经认证的账户。
与SEO允许公司和网站显示搜索引擎排名的方式类似，这很可能是企业希望其服务在代理网络上对用户更加可见的初始步骤之一。
Google已经拥有超过50个在Gemini提供的连接App，包括来自Adobe,Excerian,Localiza,Peloton等合作伙伴，以及自己的扩展服务集，从工作场所和照片到YouTube Music和Google Home.
这些应用程序将在接下来的几周内来到Google搜索。 今天的搜索集成量较少，以Instacart,Canva,YouTube Music,Yahoo Fantasy Football等应用为主。
Google 称冥想app calm是这项努力的另一个新合作伙伴，其app很快会在Gemini和Search上发布。
新的Connected Apps平台在公开预览中，供签约等待列表的美国开发者使用。 Google没有分享何时可以更广泛地提供。
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Google is making it easier for businesses to connect their apps to its AI experiences across Search and Gemini with the debut of its Connected Apps Platform.
Introduced in Gemini and Google Search earlier this year, connected apps let users securely link and interact with popular third-party services, then use them to take specific actions. For instance, you could connect to Canva to design a flyer, or to YouTube Music to build a playlist.
We’ve seen varying takes on the idea by other consumer-facing AI services like ChatGPT and Meta’s Muse. The premise is that such integrations could ultimately shift consumer behavior away from launching and using individual apps to instead using their favorite services through their preferred AI provider.
However, to successfully capture and retain consumers’ attention, there have to actually be a wide range of connected apps to explore.
Google’s idea is to open its doors to any business or developer that wants to reach users through Search or Gemini by allowing them to submit their own connected apps and monitor their performance.
The platform preview is currently available in beta to developers in the U.S., and will allow developers to build and submit apps that can be used across Google’s products.
To get started, developers would integrate with a cloud-hosted MCP (Model Context Protocol) server or Android MCP using the AppFunctions APIs, then use the Google Connected Console to register, test, and submit their app, Google explains.
Essentially, this process lets devs connect their app to Google’s services so it can be used with the search giant’s AI features. Developers can also choose whether they want their app to be available via Search, the Gemini app, or both.
After the app is live, developers can track traffic, latency and error rates, and maintain control over their brand identity, such as their verified logos and authenticated accounts.
Similar to how SEO allowed companies and websites show up search engine rankings, this could well be one of the initial steps for businesses that want their services to be more visible to users on the agentic web.
Google already has over 50 Connected Apps available in Gemini, including from partners like Adobe, Experian, Localiza, Peloton, and others, in addition to its own expansive set of services, from Workplace and Photos to YouTube Music and Google Home.
These apps will now come to Google Search over the next few weeks. Search today has fewer integrations, featuring apps like Instacart, Canva, YouTube Music, Yahoo Fantasy Football, and others.
Google said meditation app Calm is another new partner on this effort, and that its app will soon launch on both Gemini and Search.
The new Connected Apps platform is in public preview for U.S. developers who sign up for the waitlist. Google did not share when it would become more broadly available.
Auto-fetched and translated by AI Atlas. All rights belong to the original author.