使用Google的产品和服务，Google拥有很长的称，它不会使用Gmail、Drive和Photos等产品的敏感数据进行个人化宣传
10月16日，Google发布更新其隐私政策，被Android管理局发现。 广告个性化部分曾包含对某些应用软件数据的明确限制。 称文件“我们不根据您在Drive、Gmail或Photos上的内容，现在，Google用以下语言更新了它。
与其他Google服务分享时，将Gmail和照片等应用软件的数据用在广告中，2026年初公司发布个人智能，允许用户将多个应用程序的数据交给Google AI产品。 这个想法是，从您现有数据中添加的上下文将带来更好的AI答案，但同时也证明这是一个隐私雷区。
Personal Intelligence将您的数据连接到Gemini app，但也连接到AI Overviews和AI Mode搜索等功能。 虽然Gemini app目前没有广告，但可以在 AI 搜索工具中看到赞助内容。 兹Q 1Z对隐私政策的修改似乎承认，通过个人情报系统与AI搜索共享的数据可以促进个人化。
Google指出，以下是公司的全部声明：
“连接您的应用程序是完全选择的。 广告将继续与你的询问，回应的背景和兴趣等相关。 广告不会直接基于您的Gmail收件箱或Photos库，而且与往常一样，敏感信息不会被用于裁剪广告。”
Google的声明本质上是确认工作空间和照片数据可能为广告提供信息的环路方式。 如果你与AI Mode互动，因为同样的数据被用于广告定位，所以准确的说，您的个人数据是AI搜索中广告定位的一个要素。 隐私政策现在明确了这一点。
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Using Google’s products and services has always been fundamentally precarious—doing so gives the world’s largest advertising company a lot of juicy personal data. Google has long said it won’t use the sensitive data from products like Gmail, Drive, and Photos for ad personalization, but a change to the company’s privacy policy appears to dismantle that firewall.
On October 16, Google issued an update to its privacy policy, spotted by Android Authority. The ad personalization section used to include a clear limit on data from certain apps. “We don’t show you personalized ads based on your content from Drive, Gmail, or Photos,” the document said. Now, Google has updated it with the following language.
This equivocation opens the door to using data from apps like Gmail and Photos in ads when it’s shared with other Google services, and it just so happens Google has a mechanism for doing that, with Personal Intelligence. The company released Personal Intelligence in early 2026, allowing users to hand data from multiple apps to Google AI products. The idea is that the added context from your existing data will lead to better AI answers, but it’s also proving to be a privacy minefield.
Personal Intelligence connects your data to the Gemini app but also to features like AI Overviews and AI Mode search. While the Gemini app does not currently have ads, you may see sponsored content in AI search tools. Google’s changes to the privacy policy appear to acknowledge that data shared with AI search via Personal Intelligence could, therefore, contribute to ad personalization.
According to Google, this clarification still doesn’t mean ads are “based directly” on your personal data. Here’s the company’s full statement:
“Connecting your apps is entirely opt-in. Ads will continue to be relevant to things like your query, the context of the response and your interests. Ads will not be based directly on your Gmail inbox or Photos library, and as always, sensitive information will not be used to tailor ads.”
Google’s statement is essentially a roundabout way of confirming that Workspace and Photos data may inform ads. If you interact with AI Mode while Personal Intelligence is enabled, there’s a chance that summaries and insights from your data will inform the answers you get. Because that same data is used for ad targeting, it’s accurate to say that your personal data is an element of ad targeting in AI search. The privacy policy now makes that clear.
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