新人造的Apple音乐品牌在AI世界中很重要

Apple刚刚透露了Apple Music的新品牌身份，预计转投液态玻璃。 我不太喜欢他们的新设计语言

这仅仅是一种趋势，它会过去，在某个时候，我可能会在它开始影响我完成工作的能力时，一旦我调整，我就不再注意

因此，我通常不会发现这样的明显重塑，但后来我碰巧在YouTube的建议中

这是一段简短的片段

让我们把显而易见的部分挪开：这是相当高峰的Apple. 更有一点自命不凡，所有资源都有一个5万亿美元的市场上限，可以应付每个问题。

有一家设计机构(TBWA/Media Arts Lab)、一家流行打击音乐制作商(Fred again.)和一家装有摄像头和照明装置的团队，以及一个装有传送器的矿物油箱，将音频信号有效传送到物理波纹。

他们拍摄了一吨油的镜头(选择其较高的粘度)与透明面板上印刷的品牌互动。 Fast Company对于技术方面有很好的详细分类，如果你想挖掘更多。

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Apple just revealed a new brand identity for Apple Music, with the expected turn to Liquid Glass. I’m not much of a fan of their new design language in general; this is where I admit that I’m still running MacOS Sequoia and have grumpy things to say about rounded corner radii and text legibility.

It’s just a trend, it will pass, and at some point I’ll probably cave and upgrade when it starts actually affecting my ability to get work done, or more importantly get security updates. Once I adjust, I’ll stop noticing it, and life will go on.

As such, I wouldn’t normally find an obvious rebrand like this notable, much less feel like I had much to say about it. But then I happened to catch Apple’s behind-the-scenes video in my YouTube recommendations, and I realized I did have thoughts.

It’s a short clip, respecting your time at just a little over a minute long if you want to watch for yourself.

Let’s get the obvious part out of the way: It’s pretty peak Apple. More than a little pretentious, with all the resources a $5 trillion market cap can bring to bear on every problem.

There’s a design agency (TBWA/Media Arts Lab), a pop hitmaker music producer (Fred again.. and yes, that’s how you spell it), a whole crewed set with cameras and lighting, and a mineral oil tank equipped with a transducer to effectively transmit audio signals into physical ripples.

They shot a ton of footage of the oil (chosen for its higher viscosity) interacting with the branding printed on transparent panels. Fast Company has a nice detailed breakdown of the technical aspects if you want to dig in more.

Auto-fetched and translated by AI Atlas. All rights belong to the original author.