ZDNET的关键外卖
——Netflix新增AI动力功能推荐标题。
- AI Discover将是Netflix应用中的新标签，位于您的电视屏幕的顶端。
- 你可以选一个主题或潜入更具体的想要找到匹配。
AI工具遍布网络、工作场所、应用程序，流媒体巨头Just 宣布为名为AI Discover的TVapp的新AI功能，将帮助用户找到符合其心情和兴趣的标题。 最初，它被推广到美国一小群使用英语的用户。 要了解您是否有访问权限，请检查您的 Netflix 导航栏上是否有“ 发现” 一词，旁边有一个红色宝石图标和一个“ 新” 标签。
还：Roku正在抢走一个粉丝最喜欢的屏幕保护器
AI Discover标签将围绕主题进行。 你可以从一系列主题中选择，你也会看到一些选择
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流媒体中的其他AI
大多数流体应用已经相当依赖机器学习和AI算法提供用户建议，尽管大部分人依靠传统的AI算法，比如Prime Video的“推荐给你”标签
其他平台提供基因AI和特征与Netflix的AI Discover更相似。 例如，YouTube的功能是Gemini动力搜索，可以让你提出复杂的问题，或者使用无限制的提示来获取你想要的结果。
还：黑色星期五最早的电视交易都在Best Buy
一些智能电视接口——包括Roku,Fire TV,Google TV，以及即将到来的Apple TV——也在其操作系统中采用了基因化AI，让你用更自然的文字请求进行语音搜索，系统生成跨平台结果。
Netflix尚未普及。 公司将在未来几周逐渐给予用户访问权限，所以保持调用。
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ZDNET’s key takeaways
- Netflix is adding a new AI-powered feature to recommend titles.
- AI Discover will be a new tab in the Netflix app, located at the top of your TV screen.
- You can pick a theme or dive into more specific wants to find matches.
AI tools are all over the internet, in the workplace, in your apps — and now there’s one coming on Netflix. The streaming giant just announced a new AI feature for the TV app called AI Discover, which will help users find titles that match their moods and interests. It’s initially being rolled out to a small group of users in the US whose language is set to English. To find out if you have access, check your Netflix navigation bar for the word “Discover” with a red gem icon next to it and a “New” label.
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The AI Discover tab will be centered around themes. You’ll be able to pick from a range of themes depending on what you feel like watching, or how long you want to watch. You’ll also see selections that match what you’ve been watching lately and what’s popular.
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Other AI in streaming
Most streaming apps already rely quite heavily on machine learning and AI algorithms to offer user recommendations, even if they’re not marketed as AI features. Though most rely on traditional AI algorithms, like Prime Video’s “Recommended for you” tab, they personalize title recommendations based on your viewing history, likes and dislikes, and rental behavior.
Other platforms offer generative AI and features more similar to Netflix’s AI Discover. For example, YouTube features Gemini-powered searches that let you ask complex questions or use open-ended prompts to get results you want.
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Some smart TV interfaces — including including Roku, Fire TV, Google TV, and, coming soon, Apple TV — have also adopted generative AI in their operating systems to let you use voice search with more naturally worded requests, and the system generates cross-platform results.
While I am itching to test this feature to see just how accurate it can be, Netflix hasn’t made it widely available yet. The company will gradually grant users access over the coming weeks, so stay tuned.
Auto-fetched and translated by AI Atlas. All rights belong to the original author.