首部AI院线电影票房惨败 媒体锐评：不如《牛来》

本片由博纳影业出品，制作投入超千万元，近百人耗时两年完成，角色、背景、配音大量依靠AI生成，上映首日排片超万场，拥有充足的曝光机会。

但上映数日累计票房仅121万元，场均观影人数仅有2人，上座率低至0.1%，不少看过点映的观众直言，并不会为这部影片付费走进影院。

颇具戏剧性的是，就在短短两个月之前，国产动画《牛来》上演了完全相反的剧本。

这部几乎没有预算、由导演和母亲二人操刀完成的作品，初期票房惨淡，却凭借粗糙魔性的画面在网络出圈，靠着网友玩梗与自发传播，一路逆袭拿下6429万票房，收入是这部AI电影的五十余倍。

当然两部作品不能简单粗暴直接划等号，《牛来》同样经历了漫长的冷启动才走红。但眼下的结果也直观证明：即便AI技术热度居高不下，观众买票走进影院，看重的依旧是故事与情感体验，技术噱头并不能直接转化成票房号召力。目前行业内多家影视公司仍在继续布局AI长片项目，AI电影的商业化道路依旧充满变数。

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The film, produced by the Bonae film industry, is worth millions of dollars, has been completed by nearly a hundred people over two years, with the role, background, and voiceover heavily dependent on AI, showing the first-day series in excess of 10,000 places, with ample exposure.

However, only $1.21 million of the day-to-day tickets were shown, and the average audience was only 2 people, with a low turnout of as low as 0.1 per cent, and many viewers who had seen the show spoke out and did not walk into the cinema for paid.

It is quite dramatic that just two months ago, the national animated " Cow ' s Coming " was the exact opposite.

This little budget, done by the director and the mother with the knife, the initial box office was stupendous, but with crude and enchanted images, it was played and spontaneous by its friends, who attacked 6,429 million rooms and earned more than 50 times as much as the AI film.

Of course, two works can't be easily and directly equated, and Oxyx has also experienced a long cold start before it gets red. But the results now show intuitively that even with the high heat of AI technology, the audience buys tickets to go to the cinema and still values stories and emotional experiences, the technology does not translate directly into a vote room appeal. Currently, a number of video companies in the industry continue to organize the AI long film project, and the commercial path of the AI film remains variable.

Auto-fetched and translated by AI Atlas. All rights belong to the original author.