文 | 光子星球
10月22日，光子星球独家获悉，阿维塔负责产品操盘和营销的副总裁孙百功即将于近期离职。
孙百功拥有超20年科技和汽车行业经验，加入阿维塔之前，曾担任华为荣耀中东非洲总裁、理想汽车销服副总裁。
我们从接近阿维塔人士处获悉，孙百功是2025年阿维塔战略2.0实施后引入的重磅高管。任职期间，在运营体系搭建、品牌向上及核心2C能力建设上为阿维塔做出了重要贡献。
在内部体系搭建上，主导阿维塔和华为在市场体系、品牌营销、生命周期操盘、营销能力建设的深度合作。构建了以IPMS为核心的业务运营体系，把能力沉淀到流程上，形成可复制的成功打法。
在产品与品牌端，主导了阿维塔品牌向上的战略，推动高端新豪华旗舰阿维塔新12、全新阿维塔07L成功上市，并完成了阿维塔旗舰SUV T09的全球首秀。
在营销端，匹配阿维塔高端形象的战略，在市场推广、品牌一致性、门店全流程体验等核心的2C能力上，坚持“聚焦、高质量、高标准”，聚焦价值内容传播；聚焦高线城市的资源投入，缩减低效门店数量，强化消费者触点界面的能力建设。
孙百功是行业内少有的兼具科技圈与汽车圈经验的复合型管理人才，既深谙华为式产品打造、技术营销及全球化拓展逻辑，又掌握造车新势力的用户思维。
公开报道显示，孙百功在华为体系工作了近20年，是华为成为世界级领先企业的亲历者与深度参与者，也是极少数横跨运营商、企业BG和消费者BG三大核心业务板块，完整经历业务从0到1、从1到10发展阶段的一线市场领导者。自2007年3月被派往中东起，他开启了长达13年的海外开拓生涯，历任华为中东地区运营商、企业BG高级总监，华为中东非洲消费者BG副总裁、代理CMO。荣耀独立后，又历任新荣耀电商、用户经营和全场景业务负责人。
2024年1月，孙百功投身新能源汽车领域，以销服副总裁身份加入理想汽车，历任全车型市场操盘负责人、西部大区负责人。在理想汽车期间，他将华为“以客户为中心”的长期主义精神与新势力“以用户价值为本”的理念深度融合，持续思考打造给用户带来价值的好产品，积累了扎实的新能源车企市场操盘经验。
据知情人士透露，孙百功在完成阿维塔营销与运营体系化搭建的阶段性使命后，因个人职业规划主动转身，下一步或将聚焦AI与出海两大方向，正式投身创业，开启全新的职业生涯。
作为中国第一代出海开拓者中的佼佼者，孙百功多年探索国际市场，深谙国际贸易规则、跨文化沟通与本地化运营之道，拥有从0到1的品牌搭建与海外市场操盘经验。
站在AI浪潮与中国企业全球化出海的新起点，他显然有机会充分调用自身横跨通信、智能终端与智能汽车领域的丰富经验，在AI创业与赋能中国企业出海的新舞台上持续创造价值。
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Man, Zen, Photons.
On 22 October, the sole owner of Photon Planet was informed that the Vice-President of Aveta, who was responsible for the manipulation and marketing of the product, Sun Peong, was about to leave his post in the near future.
Sun Bao Kung, with over 20 years of experience in technology and the automobile industry, served as Vice-President of China's Honorary African President and Ideal Automotives before joining Avita.
We have learned from people close to Aveta that Sun Peon Kung is the top executive who was introduced after the implementation of Aveta Strategy 2.0 in 2025. During his tenure, he made an important contribution to the development of the business system, the upwards of the brand and the core 2C capacity-building.
On the building of internal systems, Aveta and China are leading in-depth cooperation for capacity-building in market systems, brand marketing, life cycle engagement and marketing. An IPMS-centred business operating system was constructed to sink capacity into the process and create replicable successful hit.
At the product and brand levels, the Aveta brand-up strategy led to the successful marketing of the high-end new luxurious Aveta 12, the new Aveta 07L and the completion of the global premiere of the Aveta flagship SUV T09.
At the marketing end, strategies that match the high-end image of Aveta, with the core 2C competencies of market promotion, brand consistency, and door-to-door whole-process experience, adhere to “focus, high-quality, high-standard” content dissemination, focus on high-value content, focus on resource inputs from high-line cities, reduce the number of inefficient door shops and enhance capacity-building for the consumer interface.
Sun Bao Zheng is a complex manager with few scientific and car-circle experience in the industry. He is well-versed in Chinese product-making, technology marketing and the logic of globalization, as well as in user thinking about the new power of carmaking.
Public reports show that Sun Bao Zhong has worked for the system for almost 20 years, as an experienced and deep participant in world-class leading enterprises, and as a few core business blocks across operators, business BGs and consumer BGs, with full-time business leaders from 0 to 1 and from 1 to 10. Since his deployment to the Middle East in March 2007, he has been an overseas pioneer for 13 years. He has been a senior director of a Middle East operator, a business BG, and a deputy president and agent of the Middle East African consumer BG. After independence, he was the new glorified electrician, user-run and scene manager.
In January 2024, Sun Baek went to the new energy vehicle sector, joined the ideal car as a sales vice president, and was in charge of the entire market and the western region. During the ideal period, he combined China's “customer-centred” long-term philosophies with the new power's “user-based” concept of “user-based” values, continuing to think about the creation of good products of value to users, and building solid experience in the new energy car market.
According to the source, after completing the phased mission of setting up the marketing and business system in Aveta, Sun Bao Zheng started a whole new career by actively turning around as a result of his personal career planning, or by officially starting a new career by focusing on AI and going out to sea.
As one of China ' s first-generation pioneers, Sun Bao Zhong has been exploring international markets for many years, and has learned the rules of international trade, cross-cultural communication and localization of operations, with a branding experience with overseas markets from 0 to 1.
As he stands at the new beginning of the wave of AI and the globalization of Chinese firms, he clearly has the opportunity to draw on his vast experience across communications, smart terminals and smart cars, and to continue to create value in the new stage of AI’s entrepreneurship and enabling Chinese enterprises to go to sea.
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