如果你认为你度过了疯狂的一年想象一下纽约市市长Zohran Mamdani的感受
2025年10月，在他获得历史性选举胜利的几周前，WIRED与马姆达尼坐下来参加竞选办公室的采访。 我记得，生动地，他携带的能量进入房间。 这名男子在几个月内从一个不知名的人升为市长，其部分原因是他的信息，它完全侧重于负担能力和工人阶级。 Mamdani的竞选成功大多可以归功于如何传达这一信息，也就是通过掌握社交媒体
Mamdani，然后就快34岁了，在我们第一次谈话中，辐射了我可以说是超自然电源。 它照亮了房间，之后在曼哈顿街上拍摄的照片中，纽约人对这位候选人大吼大叫，看似一夜之间，他使地方政治的温柔感觉像一场文化革命。
Mamdani的电力仍然在，与火箭飞船运动相比，更何况马姆达尼，特别是考虑到他在网上的大规模活动，现在已经成为极化对话的闪电棒
马姆达尼在大Apple选民中的认可率高达惊人的69%，他已经成为美国左翼最有影响力的人物之一；他也被他最严厉的批评者描述为一个危险的激进分子，他的政治威胁着他当选领导的城市。 没有压力。
纽约市政厅的静坐采访中，市长和我谈到了他在10个月工作期间学到的知识、他如何利用社交媒体作为治理工具，Mamdani可能很疲倦，他公开说，今天已经是“漫长的一天”，但网路市长似乎也刚刚获得解放，赢得权力和掌握权力毕竟是两件事而现在，权力完全在Zohran Mamdani的角落。
去年我几乎正是这次在你的竞选办公室里采访了你我还记得这有两个原因。 第一，就在选举前，但第二，你正要过生日我记得这个周末因为我星期六在日落公园日落公园，对于那些不知道的人来说，是布鲁克林最好的公园，实际上整个纽约。 我敢肯定，你同意这一点。
我当时在场，我看到你被用“生日快乐”来配音。 我没有加入。 我不停地走着我当时想，“我要见这个人。”
索赫兰·马马达尼(ZOHRAN MAMDANI)：我在想，比如，“那个不一起唱歌的女人是谁？”
是的，那个有9岁那么兴奋的人，她妈妈说，“不，我们要继续走。 ” 刚才是我
很高兴知道。
你觉得老了一年？你生命的最后一年怎么样？
这年真是不可思议。 这也许是我一生中最充满变革的一年，这一年的大部分时间都有幸获得世界上最伟大的工作。 领导这座城市，现在35岁。
35.
35.
35.
35.
你几岁了？
我认为35。 这很有趣，因为在我的朋友的世界里，这个时代有很多存在问题，大部分人都比我大很多，因此
你是否觉得你的年龄是政治的障碍？
没有在联合国大会期间，我会见了[巴西总统路易斯·伊纳西奥]卢拉[达席尔瓦]，他对我年轻感到非常兴奋。 [ 他不断回来，“这么年轻！”我不认为这是个障碍。 也暴露了政治的诺言和背叛。
35岁意味着你从小就经历了住房危机。 你从伊拉克战争中长大的你成长于过去几十年影响我们国家政治的事情中这些是我和许多其他人生活中的成长时刻。 政治往往是由那些仅仅影响到其他人，而不是那些耗尽一切的人所决定的。
去年我们花了很多时间谈论社交媒体，WIRED宣布你为互联网市长。 那是在你赢得选举之前这是一个赌博。 我们觉得你的机会不错。..
不由卡尔希赞助。
不，绝对没有，永远没有。 你告诉我们，你希望你的竞选活动不要仅仅让社交媒体比其他候选人做得更好；你想“拥有媒体”。 你仍然在努力。 社会媒体是治理工具
我认为相似之处在于，你必须继续认识到这样一个事实：对许多纽约人来说，这就是他们如何与世界打交道。 这是另一个必须受到与传统媒介同等的合法性和尊重的媒介。 我之所以这样说，是因为如果你的目标是尽可能多地接触纽约人，告诉他们你宣布的一项政策，即他们可以受益，那么，你的责任就是通过一切可以想象的措施进行沟通。
社会媒体意味着我们可以制作一个视频，能够覆盖，覆盖100多万人。 这仅仅是一个特定的媒介。 而且，这意味着，你必须继续工作你的方式倒退从如何纽约人消费媒体？我们没有正确的答案
例如，我们从一些讲西班牙语的纽约人那里听说，如果你真的想与你目前无法联系的特定选区沟通，你需要制作一个WhatsApp频道。
因此我们制作了一个WhatsApp频道，El Chisme Oficial de NYC，在这个频道上，我们将直接与讲西班牙语的纽约人分享我们正在发布的信息，你会听到我的声音指出以令人难以置信的停止西班牙语谈论这个政策是什么。
在政府中，一直有一种“背靠背”的感觉，人们应该知道。 我把这个放在一个模糊的地方，人们如果在找它，就可以找到。” 我们必须做出一些政治和政治决定，这些决定可以深入到人们已经身在何处的地方，而不是随之而来的礼节，“如果你不读这个，那它就不适合你。 ”
去年你还谈到你的竞选时间，觉得你需要以不同方式在社交媒体上表态，在社交媒体上
你问错了人。
你试图清理一下你的行为吗？
我感到同样尴尬。 我认为社交媒体中也有一部分是关于酷酷神秘的介绍。
我不认为你这样做。
这不是我住的地方。
我们不是生活在神秘之中。
我生活在一个你会了解我的一切的世界，我必须利用这个机会来分享我们在做什么和为什么这样做的信息。 我认为，在某些方面，这意味着放弃任何对尴尬的恐惧，或对感知的意义。 如果你能了解租房准则委员会的方法就是我跳进冰冷的冷水里，那它也一样
这就是我竞选公职时的情况，我认为我们今天仍然采取同样的做法：我们如何与尽可能多的人沟通？我们怎能不自满？“哦，现在我是市长了，这意味着所有事情都必须符合传统的宣传。 ”
如此多的人对政治充其量充满矛盾感，而一些无关紧要的事物来自政治的焦点，但有些也来自政治的方法。 如果政治继续以20年前的方式出现，那就是无视我们今天生活在一个非常不同的世界的事实。 这就是我们应当面对的世界，也是我们应该思考的世界。
我想说的是，在我们坐在一起的这一年里，人们非常关注我们使用媒介的问题，似乎这比信息更重要。 我认为应该关注媒体的使用、对媒体的尊重
这不仅仅是介绍
《纽约时报》在9月发表了一篇关于你办公室与创作者合作的故事。 你们的行政当局与许多创造者合作，其中一些人接受围绕倡议的谈话。 他们被邀请报道一些事件，融资在这部作品中的关切之一是记者和创作者之间的这种区分的想法。
我理解想利用社交媒体，我认为这确实值得称赞。 但你如何看待“专业新闻”和内容创作之间的区别？因为我认为对于普通人来说，人们非常聪明，这条线变得非常模糊。
我会推你一点点。
推开。
谈话要点基本上是新闻稿的基础，对吧？当我们宣布新政策时，在新闻稿中会引用我和其他相关机构负责人和其他相关政治家的话
对我而言，这之所以如此关键，是因为我们想要揭开政治的神秘性，有些政策相当不言自明，而其他政策则是，坦率地说，如果我没有发言权，那么我甚至无法制定出是什么。
本周早些时候，我们宣布，我们将要为中央公园的洪水提供创新解决方案。 我们本来可以降低三个关键水体的水位，以确保在暴风雨来临前这样做，然后防止典型的风暴水径流。 你得在谈话前解释清楚因此，我就会在这点上提出一点想法：什么是谈话要点，什么是谈话要点。
对于你的问题，你必须能够以尊重的态度对待所有这些不同的介质，并理解它们之间的差异。 如果我们是一个完全与数字第一创造者打交道的政府，那将是一个问题。 但我认为重要的是，我们必须与记者交谈，他们的媒介是电视、报纸、广播、数字、杂志，以及他们唯一的媒介是TikTok、Instagram、Twitter或Bluesky，不管是什么。
这已经不能再是一个选择了，因为我认为，正如你对称那样，对许多纽约人来说，有一种感觉，所有这一切都是媒体。
我认为，我们必须尊重这一点，而不是长期以来对哪些媒体是合法的、哪些媒体是非法的政治顾虑。
当你认为ab时，你如何在思想中分离观众
本文由 AI图鉴自动抓取并翻译，版权归原作者所有；如需查看原文请点下方链接。
If you think you had a wild year, just imagine how New York City mayor Zohran Mamdani must feel.
In October 2025, weeks before his historic election win, WIRED sat down with Mamdani for an interview at his campaign office. I remember, vividly, the energy that he carried into the room. This was a man, after all, who’d just pulled off a stunning political feat, rising from being an unknown to becoming the mayoral front-runner in a matter of months. In part, that was because of his message, which focused squarely on affordability and the working class. But much of Mamdani’s campaign success can be attributed to how that message was delivered, namely through a mastery of social media that made every other politician in America look like they were still figuring out how to open Instagram.
Mamdani, then just about to turn 34, radiated in our first conversation with what I can best describe as a supernatural electricity. It lit up the room, and in a subsequent photo shoot on a bustling Manhattan street, drew passersby as if by magic. New Yorkers hooted and hollered at the candidate who, seemingly overnight, had made the mundanity of local politics feel like a cultural revolution.
Fast-forward one year, and the Mamdani electricity is still there—it just might be a little bit more tired. The daily grind of governing, after all, doesn’t offer quite the same excitement as a rocket-ship campaign. Not to mention that Mamdani, particularly given his massive reach online, has now become a lightning rod for polarizing conversations, from Israel to the Democratic Socialists of America, as well as a beacon of political hope for millions across the country and even around the world.
Mamdani’s approval rating among Big Apple voters sits at a stunning 69 percent, and he’s become among the most influential figures on the American left; he’s also been described, by his harshest critics, as a dangerous radical whose politics threaten the very city he’s been elected to lead. No pressure.
During a sit-down interview at New York’s City Hall, the mayor and I spoke about what he’s learned during his 10 months on the job, how he uses social media as a tool for governance, and where he stands on some of the most pressing issues facing Americans in today’s midterm elections. Mamdani might be tired—he divulged, hoarsely, that it had been “a long day”—but the internet’s Mayor also seems newly liberated, and certainly empowered to speak his mind. Winning power and wielding it, after all, are two very different things. And right now, the power is squarely in Zohran Mamdani’s corner.
KATIE DRUMMOND: It was almost exactly this time last year that I interviewed you in your campaign office. I remember that for two reasons. One, it was just before the election, but two, you were just about to have a birthday. I was remembering that this weekend, because I was in Sunset Park on Saturday. Sunset Park, for those who don't know, is the best park in Brooklyn, and actually all of New York. I'm sure you agree.
While I was there, I saw you being serenaded with “Happy Birthday.” I did not join. I kept walking. I was like, “I’m gonna see this guy.”
ZOHRAN MAMDANI: I was wondering, like, “Who’s that woman who’s not singing along?”
Yes, the one with the really excited 9-year-old, and her mom was like, “No, we’re gonna keep going.” That was me.
Good to know.
Do you feel a year older? How has the last year of your life been?
It’s been a pretty incredible year. It has also been probably the most transformative year that I’ve lived in my life in terms of what my life was versus what it is now. Much of that year has been having the privilege of having the greatest job in the world. To lead this city and now to be 35.
35.
35.
35.
35.
How old do you feel?
I think 35. It’s a funny thing because in the world of my friends, this is an age that has a lot of existential questions that come with it. In the work that I do, most people are significantly older than me, and so the meaning of the age, it doesn’t really live in a professional setting.
Do you ever feel like your age is a barrier in politics?
No. When I met [Brazilian President Luiz Inácio] Lula [da Silva] during the UN General Assembly, he was very excited by the fact that I was young. [Laughs] He kept coming back, “So young!” I don’t think it’s a barrier. It’s been one that has also illuminated both the promises and the betrayals of politics.
To be 35 means you grew up through the housing crisis. You grew up through the Iraq War. You grew up through so much of what has shaped our country’s politics over the last few decades. These have been formative moments in my and so many other people’s lives. That too often politics is shaped by those for whom these are issues that just affect other people, not ones that have been all-consuming.
We spent quite a bit of time last year talking about social media and your campaign’s use of it. WIRED declared you the internet’s Mayor. That was before you even won the election. It was a gamble. We felt pretty good about your odds …
Not sponsored by Kalshi.
No, absolutely not, and never. You told us that you wanted your campaign to not just do social media better than other candidates; you wanted to “own the medium.” You’re still at it. How are you thinking about social media as a tool now for governance versus a tool for campaigning?
I think the similarity is that you have to continue to recognize the fact that for many New Yorkers, this is how they engage with the world. It is yet another medium that has to be treated with the same legitimacy and respect as traditional mediums. I say that because if your goal is to reach as many New Yorkers as possible to tell them about a policy that you are unveiling that they could stand to benefit from, your responsibility is then to communicate through every conceivable measure.
Social media means that we can make a video that could reach, that will reach, more than a million people. That’s just on one specific medium. Also, it means that you have to continue to work your way backwards from How are New Yorkers consuming media? It’s not that we have the right answer, it’s just that we’re listening.
For example, we heard from a number of Spanish-speaking New Yorkers that if you really want to communicate with a specific constituency that you’re not reaching right now, you need to make a WhatsApp channel.
So we made a WhatsApp channel, El Chisme Oficial de NYC, and on that channel we will share directly with Spanish-speaking New Yorkers information that we’re putting out, and you will hear voice notes of me speaking in incredibly halting Spanish about what that policy is.
I think for too long there’s been a sense of “pat myself on the back” in government where it’s like, “I put out the paper press release. People should just know. I put this in one obscure place that people could find if they were looking for it.” We have to make politics and political decisions something that reach people wherever they already are, as opposed to the condescension that comes with, “If you’re not reading this, then it’s not meant for you.”
You also talked last year about your time campaigning and feeling like you needed to put yourself out there on social media in different ways, “Many of which are embarrassing.” What does it look like to be less embarrassing on social media now that you’re the mayor?
You’re asking the wrong guy.
Have you tried to clean up your act a little bit?
I feel like I’m equally embarrassing. I think there’s a part of social media which is all about the presentation of cool and mystery.
I don’t think that’s what you’re doing.
That’s not where I live.
We’re not living in mystery.
I live in a world where you will know everything about me, and I have to utilize that to try and share the message of what we’re doing and why we’re doing it. I think in some ways that means abandoning any fear of embarrassment or what it means for perception. If the way that you can learn about the Rent Guidelines Board is me jumping into freezing cold water, then so be it.
That’s what it was when I was running for office, and I think today we’re still taking the same approach of: How can we communicate with as many people as possible? How can we not veer into a place of complacency? That “Oh, now that I’m the mayor, it means everything has to conform to a traditional outreach.”
Part of the reason why so many people feel so ambivalent, at best, about politics is that there’s a sense of irrelevance. And some of that irrelevance comes from the focus of politics, but some of it also comes from the methods of politics. If politics continues to present itself in a way that it did 20 years ago, that is ignoring the fact that we are living in a very different world today. That’s the world that we should be speaking to, and that’s the world whose concerns we should be reflecting.
I would just say that in the year since we sat down together, there’s been a lot of focus on our use of the medium, as if that is more important than the message. I think it’s important to focus on the use of medium, the respect for the medium, and also to understand that putting tired, old ideas into a short-form version in a vertical video does not answer the critical issue with politics today.
It’s not just the presentation, it’s also the substance.
The New York Times published a story in September about your office’s work with creators. Your administration works with lots of creators, some of whom receive talking points around initiatives. They’re invited to cover events, sometimes where traditional journalists, people like myself, would not be present. Among the concerns raised in that piece is the idea of this distinction between journalist and creator.
I understand wanting to leverage social media to reach people in new ways. I think that’s really laudable. But how do you think about that distinction between, quote unquote, “professional journalism” and content creation? Because I think for the average person, and people are very smart, that line has become incredibly blurry.
I would push you a little bit.
Push away.
Talking points are essentially the basis of a press release, right? When we announce a new policy, in the press release there’ll be quotes from myself and other relevant agency heads and other relevant politicians, and then there’ll also be a description as to what the policy is.
To me, that is so critical because we’re looking to demystify politics, and some policies are pretty self-explanatory, and other policies are ones that, frankly, if I didn’t have talking points, then I wouldn’t even be able to formulate what that is.
Earlier this week, we announced that we were going to deliver on an innovative solution to flooding in Central Park. We were going to be able to lower the water levels in three key water bodies to ensure that we would do so in advance of a storm, and then prevent the typical storm water runoff. You need to be able to explain that before you have a conversation about it. So that’s where I would push a little bit on the idea of what talking points are and what they serve.
To your question, you have to be able to treat all of these different mediums with respect and understand the differences between them. If we were an administration that exclusively engaged with digital-first creators, then that would be an issue. But what I see as important is we have to speak to journalists for whom their medium is television, newspaper, radio, digital, magazine, as well as those for whom their only medium might be TikTok or Instagram or Twitter or Bluesky, whatever it may be.
It cannot be a choice any longer, because I think, as you’ve said, for many New Yorkers, there is a sense that all of this is media.
I think we have to have respect for that, as opposed to what has long been a political condescension about which media is legitimate and which media is illegitimate.
How do you separate audiences in your mind when you think ab
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