Google更新隐私政策，明确说明：Gmail、云端硬盘和Google相册中的内容默认不会用于个性化广告，但如果用户选择把这些服务中的数据开放给支持个性化广告的其他Google服务，这项排除规则就有例外。Google举例称，搜索服务可能处理用户允许访问的部分资料，以个性化内容，其中也包括广告。
这项变化与Google推广的“个人智能”功能有关。用户连接Gmail、相册等应用后，Gemini或Google搜索可以结合邮件、照片中的信息回答问题，例如读取酒店预订邮件后推荐附近餐厅。Google称，连接应用由用户主动开启，可自行选择接入哪些服务并随时断开；不过，隐私政策现已说明，开放给某些支持广告个性化服务的数据，可能也会影响用户看到的广告。
这并不等于Google默认扫描所有邮件和照片来投放广告。政策中的例外针对用户选择开放给其他服务的数据，具体用途取决于连接的服务、权限和设置。Google还表示，除非用户主动要求，否则不会向广告商透露姓名或电子邮箱等可直接识别个人身份的信息。
用户可以在Google账号的“数据和隐私”设置中，进入“个性化与活动”下的个性化设置，再管理“搜索服务中的个性化推荐”，断开“已连接内容应用”中的Google Workspace或Google相册，也可以直接关闭个性化推荐。需要留意的是，断开应用连接或删除原始邮件、照片后，已保存在“搜索服务历史记录”中的信息仍可能保留。
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Google updates its privacy policy to make it clear that the content of the Gmail, Cloud Hard drive and Google albums will not be used for personalized advertising by default, except if users choose to open data from these services to other Google services that support individualized advertising. Google cited, for example, that the search service might process some of the information that users were allowed to access in a personalized way, including advertising.
This change is related to the "personal intelligence" function promoted by Google. When users connect to Gmail, albums, etc., Gemini or Google search can answer questions in connection with e-mails, photo messages, e.g., reading hotel reservations and recommending nearby restaurants. Google stated that the connection application was open to the user and could choose which services to access at any time and be disconnected; however, privacy policy now indicates that opening data to some of the services that support individualized advertising may also affect advertising that users see.
This does not mean that Google will by default scan all mail and photos for advertising. The exceptions in the policy are data that users choose to open to other services, depending on the connected services, permission and settings. Google also indicated that it would not disclose to advertisers information such as names or e-mails that directly identified individuals unless the user so requested.
Users can enter individualized settings under Individualization and Activity in Google accounts, manage individualized recommendations in search services, disconnect Google Workspace or Google albums in Connected Content Applications, or close individualized recommendations directly. It should be noted that information that has been stored in the “Search Service History Record” may still be retained after disconnection from the application to connect or remove the original mail, photo or photo.
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