Netflix 宣布在星期二推出一个新的“AI发现”标签，发布的首个实验功能
用户可以根据自己的心情、观看喜好、有多少时间、以及什么是新潮流，主题包括“轻一点，”“怕我”,“家庭电影之夜”,“快手表”，等等。
Netflix希望让它成长的图书馆更容易浏览
Netflix 称 AI Discover是由它正在建造的新智能层提供动力
一旦用户选择主题，他们也可以选择更具体的主题，每个标题在“播放”和“我的列表”之外有一个“Tune Your Agreements”按钮，使用户能够保存他们喜欢或排除他们不想再次建议的标题的建议。
Netflix在博客文章中写道，“我们花了许多年时间，来完善你是如何发现的，现在，AI发现加入的混音是新的探索方式。”
Netflix将AI Discover描述为“测试厨房”，公司称用户的反馈将帮助它决定哪些功能需要保留或改进，然后才将其带入主要的Netflix体验。
AI Discover开始在美国向在支持的电视上使用Netflix英语的用户推出。 公司计划在未来几周内将新的标签带给更多的用户。
如果用户可以访问新功能，他们就会在电视上顶端的导航栏看到带有红色宝石图标和“新”标签的“发现”按钮。
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Netflix announced on Tuesday that it’s rolling out a new “AI Discover” tab where users will be able to experiment with new ways to find their next watch. The first experimental feature launching under the tab will allow users to get recommendations based on what they’re currently in the mood for.
Users can choose from curated themes featuring clips from shows and movies, based on their mood, viewing preferences, how much time they have, or what’s new and trending. Themes include “something light,” “scare me,” “family movie night,” “quick watches,” and more.
The addition of the new tab suggests that Netflix wants to make its growing library easier to navigate while shifting discovery away from an experience where users are endlessly scrolling through titles toward a more personalized and AI-powered experience.
Netflix says AI Discover is powered by a new intelligence layer it’s been building that responds to what users tell the platform in real-time and keeps learning.
Once users pick a theme, they’ll see matching recommendations. They also have the option to select more specific themes so they can keep searching until they find something they’re interested in, or choose the “something different” option to start over. Each title features a “Tune Your Recommendations” button beside “Play” and “My List” to allow users to save recommendations they like or exclude titles they don’t want suggested again.
“There’s more to enjoy and discover on Netflix than ever, but what sounds right for a quiet night in may look different for family movie night or a few spare minutes,” Netflix wrote in a blog post. “We’ve spent years refining how you discover, with recommendations tailored to your tastes, from what you Thumbs Up to what you add to ‘My List.’ Now, AI Discover joins the mix as a new way to explore.”
Netflix describes AI Discover as its “test kitchen,” where it will “try out new recipes for discovery.” The company says users’ feedback will help it decide which features to keep or improve before bringing them over to the main Netflix experience.
AI Discover is starting to roll out in the U.S. to users who use Netflix in English on supported TVs. The company plans to bring the new tab to additional users in the coming weeks.
If users have access to the new feature, they’ll see a “Discover” button with a red gem icon and a “New” label in the top navigation bar on their TV.
Auto-fetched and translated by AI Atlas. All rights belong to the original author.