2010 年的夏天，如果你的电脑报错、蓝屏，大概率你会打开百度搜索，在百度知道的热心网友的帮助下，解决问题。但现在呢？世超简单试了一下，搜索 “ 特斯拉Model3 尺寸 ” ，第一页的结果已经没有百度知道了。顶部，那必然是 AI 。
再往下滑，依次是官网、百度有驾、百度百科以及各种百家号。
你能刷到百度知道的频率越来越低了。
世超试了好几个问题，百度知道都没有出现，最强的一次，“ Word 保存文件频率 ” ，出现在了第六位，但有且只有一个位置。
网上甚至有人发帖拷问，曾经很牛逼的百度知道，现在为什么很少人玩了？
有人回，你看，你甚至都不去百度知道问。。。
早在 2016 年，每天百度知道上会产生约 350 万个问题，每秒有近 9000 人在获取答案，属于毫无争议的国民级入口。
当年的搜索结果页
但现如今，它似乎逐渐淡出你我的生活。
从最开始，怀揣凌云壮志的天之骄子，到如今的寂寂无名，百度知道是从巅峰跌落，又是如何一步步走向平庸的？还有人在怀念百度知道嘛？
现在的搜索结果页
首先，我们把时间往回拨一下。
别看现在互联网上的信息，多到你刷也刷不完，2003 年，初兴的中文互联网，远没有今天这么热闹，人们对知识的渴求一度超过网上存有的信息量。
这让搜索引擎们陷入了一个尴尬的处境，搜索技术再厉害，也只能搜到已存在于互联网上的信息，如果互联网上压根还没这个内容，咋整？
善于赶早集的百度，很快就悟了。
虽然网上还没现成的内容，那世界上总有人知道答案吧？只要搭个社区，把有相同疑惑和懂行的人凑到一块儿，让他们互相唠嗑、自发回答，网上的内容不就源源不断生出来了？
于是，百度贴吧、百度知道、百度百科的神仙组合接连问世。
百度将这套组合拳称为，搜索引擎的社区化。
当时，李彦宏跟拿下雅虎中国的马云，还在这个赛道狭路相逢。
百度知道的逻辑，是把问题变成网页，用户根据自己需求提出问题，通过悬赏/积分等机制，发动其他用户创造答案。
早期百度靠的是积分跟虚拟荣誉。
回答、被采纳、获好评、被推荐等行为都可以获得积分，由此拿下各种荣誉，登上排行。
中期还推出了积分商城，积分开始跟现实世界的奖品挂钩。而到了 2018 年，百度也引入了专业团队，提供现金激励跟搜索流量曝光。
很多 80 后、90 后应该都有被百度知道帮助过的回忆吧？
生活常识不知道，问知道。
不会做的习题，以及做不完作业时委屈，也问知道。
突然闪过的好奇，当然也是。。。
很长一段时间里，百度知道就是新时代的十万个为什么，这种网民自发创作的内容，某种程度上，也反映着时代的变化。
当时国内正处于个人电脑快速普及的阶段，软件、硬件、系统、互联网本身，各种电脑知识类都是热门的问题。
百度知道的第一个问题就充满了浓郁的时代感，XP 系统会不会比 98 系统更加充分的发挥硬件的性能？
到了 2007 年，股市大热，新手咨询股票概念跟入门技巧的问题又成了风口。
百度知道上线两周年的时候，发行了一份中国用户对知识搜索服务的使用趋势报告。
所有的问题中，知识类占比最高（50.7%），生活（26.0%），娱乐（17.6%），其他（5.7%）。
还单开了一个烦恼类问题的统计。
果然无论什么时候，恋爱都是难题。
百度知道如同一个 24 小时不打烊的疑难杂症办事处，几乎承包了初代网民的所有好奇心。
事情是什么时候发生改变的呢？
如今互联网上怀念百度知道的人，大多会提到 2012 年前后，在他们眼里，这一年百度知道迎来了大放水时代。
大量的机器人自动从搜索引擎里面复制粘贴答案。
你在百度贴吧发的东西，会被自动抓取到百度知道。一鱼两吃。
二来，用户也为了奖励，疯狂输出劣质答案，内容进一步雪崩。
“ 听说XX很好用，我自己没有用过”。
“ 我觉得每个软件都有它的特点，你说的XX也一样，有他的过人之处 ”。
还有路过纯踩一脚凑经验的，直接要分要对方采纳为最佳答案的。
有网友表示自己找过客服，早期联系客服的时候，是在专门的贴吧里发帖，很土，不方便，但真有官方人员处理。
但到了 2010 年后，投诉方式逐渐升级，但真处理问题的人反而变少了。
可以说，社区风气恶化，低质量内容泛滥，确实给百度知道泼了盆冷水，但更致命的，应该还得归结于，时代变了，它没变。
站在 2012 年的十字路口，网民指数暴增，内容爆炸式喷涌，大家头疼的不再是没有答案，而是面对铺天盖地的答案怎么找出真有效的内容。
这个节骨眼上，知乎带着邀请制在 2011 年正式上线，凭着各路行业大佬和专业人士的高质量长回答，直接把知识问答的逼格和口碑拉满了。
张小龙的提问
与此同时，信息形态也发生了一场降维打击级的革命。
比如，当你想修修电脑，学木工，做美缝，养竹鼠，肯定是能一步步教你的视频更直观。
各大垂直领域的超级 App也开始疯狂攻城掠地。
吃喝玩乐？
大众点评把这件事情变成了，用距离、星级、人均、菜单以及用户评价量化评判的体系。
携程、飞猪、马蜂窝的存在也从不同的工具层面更好解决了需求。
还有很多。做饭：下厨房；挑车：汽车之家。
最讽刺的是，连学生党问作业这块蛋糕，也就是俗称的 K12，都被百度知道内部自己孵化出来的作业帮给瓜分掉了。。。
反观百度知道，你的需求都被抽象成，问一句，答一段。
纯网页的答案，处处古早味。
在百度知道诞生的时候，互联网绝大多数内容都是以网页形式存在，还有 “ 多图杀猫 ” 等时代局限。
当年这套能通吃所有内容，但到了移动互联网跟短视频时代，曾经的 “ 超前 ” 似乎变成了一种 “ 落伍 ”。
除了产品形态不讨喜，还有底层逻辑的错位。
百度知道最初建立的是一个围绕问题运转的社区，而新一代内容平台，抖音、B站、小红书、公众号等等，所有人是围绕内容、创作者和用户兴趣持续运转的生态。
这一定程度上也导致百度知道的激励体系失效了。
因为平台能给予的价值的上限，远不如把影响力留存到个人账号，个人来进行商业变现来得舒坦。
当然，2026 年，百度知道也还没有关停，前阵子还轰轰烈烈推出了自己的真知计划。
除了日常答题，还搞了邀请大家把活动海报分享到抖音、快手、百家号、小红书去集赞的营销活动。
在现在这个时代，你应该很少能看见 100% 中奖的活动了，虽然是限量，但这个数量真不少，看着都怕百度知道发不完。
答题参与更是真金白银，上万个奖品，最高奖是 switch 跟戴森吹风机。冲榜还有一堆京东 E 卡。
可惜在声量巨大的互联网里，并没有掀起太大的浪花。
抱着好奇，我也去百度知道的首页逛了逛，虽然页面给我一种若有如无的 BBS 时代的味道，但可以看到，整体内容是有策划，而且看起来还比较精致。
但首页这些看似精致的策划，点进去还有 4 年前更新的内容，有一个挂在顶部的精选回答，甚至直接已经是失效链接。
而浏览了几个问答以后，感觉整体虽然有有效信息，但横向对比其他平台的内容，深度跟细节还是有所欠缺。
2006 年，李彦宏去浙大演讲的时候，表示百度在当时越来越猛，跟过去三年对搜索社区化的方向强相关。
在当时，百度靠自己超绝的嗅觉成功预判了未来内容发展的大方向，也狠狠巩固了自己的搜索霸主地位。
只可惜，人们在互联网上寻求解惑的方式，从来没有停止过进化。
如今，大家最顺手的搜索动作，是：“ 嘿，AI，帮我……”。
逐渐隐入尘烟的百度知道，让人有点惋惜。
一个产品可以极其幸运地预见未来的大方向，但残酷的是，它未必能熬到成为那个未来里最终的主角。
本文由 AI图鉴自动抓取并翻译，版权归原作者所有；如需查看原文请点下方链接。
In the summer of 2010, if your computer is wrong or blue screens, you'll probably be able to open Baidu searches and solve problems with the help of interested online friends known to Baidu. But what about now? The world has tried so simply, searching for Tesla Model3 dimensions, and the results of the first page are no longer known to Baidu. Top, that must be AI.
The next step down was the official network, Baidu driving, Baidu encyclopedia and various encyclopedias.
You can get Baidu to know less and less.
The world has tried several problems, Baidu knows none, the strongest, the "Word Save File Frequency" appears in the sixth place, but there is only one location.
There's even torture on the Internet, and once a great Baidu knows, why is it so rare now?
Somebody back, look, you don't even go to Baidu to ask.
As early as 2016, Baidu knew that there were about 3.5 million questions per day, nearly 9000 people per second to get answers, which were uncontroversial national entrances.
Search Results Page for the Year
But now it seems to fade out of your life.
From the very beginning, the glory of the sky, with the ambition of the clouds, to the silence of the present, Baidu knows how to move from peak to mediocrity. Anyone else is missing Baidu, you know?
Current Search Result Page
First, let's call back.
Don't look at the information on the Internet, you can't finish it. In 2003, the new Chinese Internet was much less popular than it is today, and people once wanted more knowledge than they had.
This puts the search engines in an awkward position, and search techniques are so powerful that they can only find information that already exists on the Internet.
Baidu, good at early gathering, soon realized.
Although it's not available online, someone in the world knows the answer, right? If we get a community, we get people who have the same doubts and know how to do it, and we get them to do something about each other, and they give them a spontaneous answer, then why don't we just go back and forth?
So, Baidu, Baidu knew, and Baidu's encyclopedia went on and on.
Baidu refers to this combination as the communityization of the search engine.
When Li was with Mayun, who had taken Yahoo from China, he was still on the narrow road.
Baidu knows the logic of turning questions into web pages where users ask questions according to their own needs and mobilize other users to create answers through a reward/scoring mechanism.
Early Baidu relies on points and virtual honor.
Answers, acceptances, positive evaluations, recommendations, etc. can all be given points of credit, thereby taking credit for their honour and standing in the ranks.
In the medium term, there was also the launch of the Stock Fair, which began to be linked to the real world prizes. By 2018, Baidu had also introduced professional teams to provide cash incentives and search traffic exposure.
A lot of after-80s, after-90s, you must have been helped by Baidu, right?
Life knows not, ask know.
I'm not going to do it, and I'm not going to finish my homework.
Out of the blue curious, of course.
For a long time, Baidu knew why the 100,000 people of the new era had created content of their own initiative, which in part reflected the changes of the times.
At that time, the country was in the phase of rapid personal computer penetration, with software, hardware, systems, the Internet itself and various types of computer knowledge being topical.
The first question Baidu knows is that of a rich sense of time, and would the XP system be more fully able to perform hardware than the 98 system?
By 2007, the stock market had become hot and the problem of beginner consulting on stock concepts and entry techniques had become a problem again.
When Baidu learned of the second anniversary, a report on trends in the use of knowledge search services by Chinese users was released.
Of all the problems, knowledge is the highest (50.7 per cent), life (26.0 per cent), recreation (17.6 per cent), and others (5.7 per cent).
There's also a separate statistics on troublesome issues.
It's true that love is always a problem.
Baidu knows that almost all the curiosity of the first generation of Internet users is contracted like a 24-hour office for skepticism.
When did things change?
Most of the people on the Internet who remember Baidu know about it now mention that around 2012, and in their eyes, the year Baidu knows the dawn of the era.
A lot of robots automatically copy the answers from the search engine.
You put something on the Baidu bar and you'll be picked up automatically. One fish and two.
Second, the users are also trying to reward, madly export poor answers, to further avalanche.
"I heard that xx works well and I've never used it myself."
"I think every software has its features, and so do your XX, and he's got his side."
There are also those who pass by and step on their own, and who are directly required to adopt as the best answer.
Some Internet users say they've been looking for a customer service, and when they contact the customer service early, they post it in a special post, which is very unsophisticated, but it is handled by an official.
After 2010, however, the complaints system gradually escalated, but fewer people actually dealt with the problem.
It can be said that the deterioration of the community climate and the proliferation of low-quality content did give Baidu a cold pot of water, but it was more lethal and should be attributed to the changed times.
At the 2012 crossroads, the Internet index surged, the content exploded, and the headaches were no longer the lack of answers, but rather how to find out what really worked.
On this occasion, Zhihu, with the invitation system, officially came online in 2011 and, with the high-quality and long-term responses of the traders and professionals, brought down the intellectual quiz and the accent.
Question from Zhang Xiaolong
At the same time, there has been a downward spiral of information patterns.
For example, when you want to fix computers, learn woodwork, do sews, raise bamboo rats, you must have a more visual video.
Super App, in all the big vertical areas, has also begun to storm the city.
Have some fun?
Public opinion transformed this into a system of evaluation of quantization by distance, star class, per capita, menu and users.
The presence of couriers, flying pigs and beehives also better addresses demand at different levels of tools.
There's more. Cooking: Down the kitchen; Picking the car: the car house.
Most ironically, even the student party asked about the cake, commonly known as K12, which was divided by Baidu’s own incubation.
In retrospect Baidu knows that your needs are all abstract, ask one question, answer one paragraph.
The answer to a pure web page is always the same.
When Baidu knew it was born, most of the content of the Internet was in the form of web pages, and there were time constraints such as "do-tu-cats."
This set was able to eat everything, but in the era of mobile Internet and short video, it seemed that the old "upfront" had become a kind of "fall-back."
Apart from unpopular product formations, there is also a mismatch in bottom logic.
Baidu is aware that a community was originally built around problems, and that the new generation of content platforms, Douyin, Bilibili, REDnote, WeChat Official Account, etc., are the ecology in which content, creators and users ' interests continue to operate.
This has, in part, led to the breakdown of the incentive system known to Baidu.
Because the maximum value that the platform can give is far from leaving influence to personal accounts, individuals are able to perform commercial liquidations.
Of course, in 2026, Baidu knew it had not stopped, and a few days ago he had soared his own plan.
In addition to the daily responses, you were invited to share the poster with the Douyin, the Express, the 100th house, and the REDnote for the festivities.
In this age, you should hardly see 100% of the winnings, though limited, but it's a lot, and it looks like Baidu knows it won't be enough.
Query participation is more real, silver and silver, with 10,000 prizes, top of which is Switch and Dyson. There's a bunch of Kyoto Ec.
Unfortunately, there is not much of a wave in the loud Internet.
And in curiosity, I went to the front page known to Baidu, which, although it gave me a taste of the BBS era, could see that the whole story was planned and that it seemed sophisticated.
But these seemingly sophisticated designs on the front page, and the content that was updated four years ago, there's a fine answer hanging at the top, and it's even a dead link.
After a few questions and answers, it was felt that while there was useful information on the whole, there was a lack of depth and detail in the horizontal comparison of the content of other platforms.
In 2006, Li Jiang Hong went to Zhe Dae Dynasty to say that Baidu had grown stronger at that time and had a strong relationship with the direction of communityization in search over the past three years.
At that time, Baidu had succeeded in predicting the direction of future content development by virtue of his superb sense of smell, and had firmly consolidated his position as a search master.
Unfortunately, the way people seek to deconstruct on the Internet has never stopped evolving.
Now, the best search move you can do is, "Hey, AI, help me..."
The fact that Baidu, which is gradually insinuating, is a little sad.
A product can be extremely fortunate in anticipating the larger direction of the future, but, cruelly, it may not survive to become the final protagonist of that future.
Auto-fetched and translated by AI Atlas. All rights belong to the original author.