Anthropic正在建立同类的跨产品生态系统，帮助Amazon和Uber等技术公司形成巨大的粘性，它的S-1建议这一策略正在发挥作用。 超过一半的客户每年至少花费10万美元，现在同时使用Claude平台和像Claude Code或Cowork这样的第一党应用，比去年年底的30%左右有所增加。
" 我们企业客户通过的速度和深度是Claude在AI前沿地位强有力的证据，" S-1星期一提交证券交易委员会。
截至9月30日，Anthropic记录了超过11,900客户至少花费10万美元；超过1,900客户支出超过100万美元；约250客户每年花费1000万美元或更多。
Anthropic将客户的动力归因于“随着客户认识到在各组织部署Claude的价值，Anthropic使用户的利用率大幅扩大”，这促使截至第三季度末的净收入保持了大约90%。
Anthropic将Claude投射给整个遗留的SaaS工业，不是“服务于单一用途的静态产品”，而是“具有快速推进能力的前沿AI”，跨越模型、开发商平台和应用程序用户直接互动。
“跨越所有三层的任何层复合物的进步，加快了我们能够提供更有能力的情报的速度，”该档案称，这种“综合办法”是客户使用Claude平台和第一当事方应用程序的原因。
剧本很熟悉。 Uber开始销售骑车，但已经扩张为送粮和货运。 随着AWS,Amazon在客户中绘制了云计算服务，然后将这些关系扩展为存储，数据库等供品，使得生态系统越来越难离开。 Anthropic与这些公司一样，一个从API开始的企业可以将Claude Code部署到他们的工程师身上，然后将Cowork部署到他们更广泛的员工队伍中。
这些应用程序的用户变得更有价值。 第三季度，在使用Claude Code的Claude Entertainment中，支出最高的5%每月花费约20倍于没有使用编码工具的平均企业用户，按备案情况计算。 调查结果表明，每个用户花费的空间有多大，并说明了为什么Anthropic热衷于将其应用输入从API开始的账户。
Anthropic 称通过投资应用AI团队来放大这种有机传播。 一个内部应用AI团队与创业企业和企业合作，帮助将Claude放置在客户的现有技术堆内，最近该公司与布莱克斯通和其他私人股权公司(被誉为"Ode与Anthropic")单独合作，将部署的工程师嵌入企业，用Claude构建有声的AI工具。
Anthropic还依靠其与超标机AWS,Google云，Microsoft的第三方配送伙伴关系。 Anthropic与客户有直接的合同关系，并向每个云层供应商支付费用，称公司让其“避免渠道冲突”和“定价”。
Anthropic的萌芽粘稠策略可能变得至关重要，因为AI巨头试图通过释放“旨在矮化我们现有产品的经济价值的新产品”来不断“发明我们的企业”。 称公司将投入比典型企业更少的精力来“注入我们目前的产品和商业模式，并更加努力地界定新的产品和商业模式”。
尽管2026年上半年收入增长令人印象深刻，从去年同期的12亿美元增加到163亿美元，但申报工作也出现了头风。 帮助出售Claude的云合作体日益将Anthropic视为竞争者，Anthropic 称可能会导致难以从它们那里获得所需的计算。 Amazon、Google和Microsoft可能优先考虑自己的要求
客户集中是另一个风险。
“来自我们最大的客户的需求的任何不利变化。.....都可能对我们的企业和前景产生不利影响，” “因此，我们最大的客户的一个或一个以上支出的大幅度减少或损失，如果不被新的客户关系或我们其他现有的客户业务的增加所抵消，可能会对我们的业务、财务状况和业务结果产生不利影响。”
Anthropic没有立即回应TechCrunch的征求意见请求。
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Anthropic is building the same kind of cross-product ecosystem that helped make tech companies like Amazon and Uber enormously sticky, and its S-1 suggests the strategy is working. More than half of customers spending at least $100,000 annually now use both the Claude platform and a first-party app like Claude Code or Cowork, up from about 30% at the end of last year.
“The speed and depth of our enterprise customer adoption are powerful evidence of Claude’s position at the frontier of AI,” the S-1, filed with the Securities and Exchange Commission on Monday, reads.
As of September 30, Anthropic recorded more than 11,900 customers spending at least $100,000; more than 1,900 customers spending upwards of $1 million; and about 250 customers spending $10 million or more annually.
Anthropic attributes customer momentum to a “significant usage expansion as customers realize the value of deploying Claude across their organizations,” which drove net revenue retention of about 900% as of the end of the third quarter.
Throwing shade at the entire legacy SaaS industry, Anthropic pitches Claude as not a “static product that serves a single use case,” but rather “frontier AI with rapidly advancing capabilities” spanning the models, the developer platform, and the applications users interact with directly.
“An advance at any layer compounds across all three layers, accelerating the pace at which we can deliver more capable intelligence,” the filing reads, calling this “integrated approach” the reason more customers use both the Claude Platform and first-party apps.
The playbook is familiar. Uber began by selling rides, but has expanded into food delivery and freight. With AWS, Amazon drew in customers with cloud computing services before expanding those relationships into storage, databases, and other offerings, making the ecosystem increasingly hard to leave. Like those companies, Anthropic doesn’t have to sell each product to a brand-new buyer: A business that starts with the API can deploy Claude Code to their engineers, and then Cowork to their broader workforce.
Those app users become far more valuable. In the third quarter, the highest-spending 5% of Claude Enterprise customers who used Claude Code spent about 20 times as much per month as the average enterprise user who didn’t use the coding tool, per the filing. The finding demonstrates how much room there is for per-user spend to grow, and illustrates why Anthropic is keen to get its applications into the accounts that start with the API.
Anthropic said it amplifies that organic diffusion by investing in Applied AI teams. An internal Applied AI team works with startups and enterprises to help place Claude inside customers’ existing technology stacks, and the company recently launched a separate venture with Blackstone and other private equity firms, dubbed Ode with Anthropic, to embed forward deployed engineers into businesses to build bespoke AI tools with Claude.
Anthropic also leans on its third-party distribution partnerships with hyperscalers AWS, Google Cloud, and Microsoft Azure. Under what the filing calls a “joint go-to-market approach,” Anthropic holds the direct contractual relationship with customers and pays each cloud provider a fee, which the company says lets it “avoid channel conflict” and “set pricing.”
Anthropic’s budding stickiness strategy may become essential as the AI giant seeks to constantly “reinvent our business” by releasing “new classes of products whose aim is to dwarf the economic value of our existing ones.” The company says it will devote less effort than a typical business to “entrenching our current products and business models, and more effort to defining new ones.”
The filing also flags headwinds, despite impressive revenue growth of $16.3 billion for the first half of 2026, up from $1.2 billion in the same period last year. The cloud partnerships that help sell Claude are increasingly seeing Anthropic as a competitor, which Anthropic says could lead to difficulties securing the compute it needs from them. The filing states that Amazon, Google, and Microsoft may prioritize their own requirements or rivals they’ve invested in.
Customer concentration is another risk.
“Any adverse change in demand from our largest customers…could adversely affect our business and prospects,” reads part of the risk factors section. “As a result, a significant reduction in spending by, or the loss of, one or more of our largest customers, if not offset by new customer relationships or increased business from our other existing customers, could adversely affect our business, financial condition, and results of operations.”
Anthropic did not immediately respond to TechCrunch’s request for comment.
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