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导语：天猫双11期间，淘宝短剧联合天猫小黑盒、天猫国际等，推出一批AI品牌短剧，把新品功能和使用场景融入故事，并联动短剧挂链产品、达人测评短视频和品牌直播间，探索以品
天猫双11期间，淘宝短剧联合天猫小黑盒、天猫国际等，推出一批AI品牌短剧，把新品功能和使用场景融入故事，并联动短剧挂链产品、达人测评短视频和品牌直播间，探索以品牌剧为核心的新品营销模式。淘宝短剧与阿里视频生成模型Wan进一步开展合作，将AI内容制作与品牌需求、商品销售相结合。
自今年618推出《我的飞机通次元》以来，淘宝短剧合作品牌覆盖美妆、家电、数码、母婴、食品、服饰等品类，既有戴森、资生堂、AMD、雀巢等国际品牌，也包括百雀羚、自然堂、蓝月亮、全友家居等国货品牌。
以百雀羚定制AI短剧《灵玉异世录》为例，该剧将品牌草本理念融入故事，上线30天播放量超过3500万。数据显示，看剧越深入的用户，后续进店、搜索和购买越活跃：在观剧后深度观看用户的店铺支付订单数和店铺成交转化率，较其观剧前分别提升80%，主动搜索用户数分别提升130%；剧中新品灵玉霜首销30天成交额超过1000万元，短剧正在助力品牌新品上市，成为内容种草的一部分。
实际上，品牌剧的商业价值，不只是让产品多一次露出，还能通过故事讲清产品适合什么场景、能解决什么问题，再承接观众由此产生的兴趣。淘宝短剧与天猫小黑盒联合推出“超级新剧场”新品AI短剧种草合作项目，从品牌新品出发定制内容，通过剧集内的商品链接、达人真实测评和直播间，让消费者从看剧、了解产品到选购，在淘宝内完成。
同时，淘宝短剧联合天猫国际围绕“猫机长”IP推出的《我的飞机通次元》，则把海外商品功能融入角色的冒险故事。该剧及相关二创种草视频累计带来超过7000万次播放、超过30万次商品点击。双11期间，又陆续推出多部IP系列品牌剧，剧集切片持续用于内容传播，让品牌不只获得一次曝光，也积累了可复用的内容素材。
此次双11，三部采用Wan3.0模型制作的新剧陆续推出：与天猫小黑盒合作的明星AI短剧《九尾神临》，由温碧霞授权真人形象，将美的、戴森等品牌产品融入东方赛博风格的生活场景；全友家居定制剧《终章之外》，让衣柜成为连接两个世界的关键道具，以家居空间呈现商品；围绕天猫国际“宠物紫药箱”打造的《毛手毛脚餐厅》，通过宠物餐厅故事带出营养、护理等养宠需求。
淘天AIGC内容负责人岱妍表示：本次双11，AI品牌短剧升级，是淘宝依托阿里自研视频大模型，重构内容种草、新品孵化、交易转化一体化电商新范式的重要落地。不同于传统内容单向曝光，淘宝AI定制短剧真正实现了内容与商业的原生融合。依托阿里AIGC能力，我们能够低成本、高效率打造多元精品剧情与沉浸式场景，突破传统营销内容同质化瓶颈，为品牌提供更高级、更贴合产品调性的故事表达。
岱妍还表示，未来淘宝短剧将持续深化与模型的深度协同，持续降低品牌优质内容创作门槛，赋能国货、国际大牌与新品长效经营，以AI原生内容生态，联动优酷，一起持续迭代内容电商。
这一合作背后，是阿里内部模型能力与电商基础的配合：阿里视频生成模型提供视频生成能力，淘宝依托长期服务消费者和品牌的积累，对品类需求、选购习惯和商品卖点有更贴近实际的理解，也具备品牌合作关系、商品供给和交易承接能力。从品牌提出需求、AI辅助内容制作，到站内分发、商品种草和成交，各环节都能在阿里体系内衔接，形成品牌剧从内容到交易的完整链路。
未来，淘宝短剧将推出内容与商家撮合平台，连接品牌需求与创作能力，帮助品牌找到合适的内容创作方，也为创作方提供商业合作机会。平台将依托淘宝的商品供给和交易体系，衔接内容种草与商品选购，为品牌剧的持续发展提供更扎实的基础。
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Introduction: During the 11th Skycat Two, the United Skycat Black Box, Skycat International, etc., launched a series of "Ai shorts ", incorporating the functionality and use of new products into the story, and linking short-cast chain products, human assessment of short video and a live brand room to explore the products.
During the 11th period of Skycats, a series of Ai-style short dramas were launched, with new features and uses incorporated into the story, and new marketing models centred on brand-based dramas were explored by connecting short-cast chain products, short video and the live studio of the brand. The Treasure Sniper works further with the Ali Video Generation Model, Wan, which combines AI content production with brand demand and marketing.
Since the introduction of My Aircraft Binary in 618 this year, the Treasure Shack Co-operative brands cover such items as make-up, household electricity, digital, mother and child, food, clothing, international brands such as Dyson, the Foundation, AMD, Nestlé, etc., and national brands such as sparrow antelopes, nature halls, blue moons, and all friends.
In the case of the Beatle, which customized the Ai short play " The Episode ", the play incorporated the idea of brand-based grass-roots into the story, with more than 35 million hits online for 30 days. The data show that the deeper the audience, the more active it is in the shop, the search and the purchase: The number of store orders paid by users and the number of store transactions increased by 80 per cent, respectively, and the number of active search users increased by 130 per cent, respectively, in depth after the drama; the first 30 days of sale of new plastic cream in the drama exceeded $10 million, and the short play is helping to market new brands as part of the content grass.
In fact, the commercial value of the brand play is not just to show the product more than once, but to tell the story of what the product fits, what it solves, and to take on the interest generated by the audience. In conjunction with Skycat's Black Box, the Super New Theatre's new First Shortscreen collaboration project was launched to customize content from brand-news, allowing consumers to see the show, learn about the product, and choose to buy it, through commodity links in the series, real-life assessments and live feeds.
At the same time, United Skycats International's introduction of "My Aeroplane Crossing" around the IP of "Captain Cat" is a risk story that integrates overseas commodity functions into roles. The show and the related 2-storey grass video brought together more than 70 million airings and more than 300,000 commercial hits. Over the course of the second 11 years, multiple IP seriess were launched, and the series of clips continued to be used for content dissemination, giving brands more than one exposure and building up reusable content asset.
This double 11, three new dramas using the Wan3.0 model were launched: The star Ai short show with the Skycat Box, The Nine Ends Ending Side, which is mandated by Wembiana to be a real person, integrates beautiful, Dyson and other branded products into the Orient Saber-style life scene; the home-made " Out of the End Book ", which makes the closet a key prop connecting the two worlds, presenting commodities in home spaces; and the Shaft-Foot Restaurant, built around Skycat International's "Pet Purple Box", which brings with it a demand for nutrition, care, etc.
Ziyan, who is responsible for the content of Zoan AIGC, says that this double 11, the upgrade of the Ai brand is an important landing point for the Itoari self-study of video LLM, which re-engineered content grass, hatched new products, and traded into a new paradigm for integrated electric operators. Unlike the one-way exposure of traditional content, the original integration of content and business was achieved through the design of a short play by KI. With the AIGC capacity, we can build a multi-precision and immersion scenario in a cost-effective manner, breaking down traditional marketing content homogeneity bottlenecks and providing higher-level, more adhesive narratives for brands.
Taiyeon also stated that future short operas will continue to deepen in-depth synergy with models, continuously lower the threshold for high-quality content creation in brands, enabling national goods, international brands and new products to operate long-activately, using the AI-based content ecology, linking up with the cool, and continuing with the iterative content electronics.
Behind this cooperation is the cooperation between the internal modelling capabilities of Ali and the electrician base: The Ali Video Generation Model provides video generation capability, builds on the accumulation of long-term service consumers and brand names, has a closer practical understanding of product demand, selection habits and commodity outlets, as well as brand partnerships, commodity supply and trading. From brand demand, AI-aided content production to site distribution, commercial grass and transaction, links can be made within the Ali system to form a complete link between the content and the transaction.
In the future, the short play will bring content together with business, connect brand needs and creative abilities, help brands to find the right content creators, and provide business cooperation opportunities for creators. The platform will provide a more solid basis for the continued development of brand theatres, building on the precious commodity supply and trading system, linking content to grass and commodities.
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