人的一生，约有三分之一的时间在睡眠中度过。但在快节奏的现代生活中，一个好的睡眠质量对很多人来说成了一种“奢侈”。
当睡眠从一种生理需求逐渐演变为一种“稀缺资源”，围绕睡眠产生的消费市场也随之升温。手环、戒指、智能床等被资本追捧，行业入局者逐渐增多，越来越多的企业开始试图用技术解决睡眠问题。数据指出，全球睡眠科技设备市场2025年约290亿美元，预计2031–2035年膨胀至800–1350亿美元，年复合增长率约18%。
与此同时，AI的爆发，给了整个睡眠行业重新做一遍的机会。产业的困局，恰恰成了跨界者的机会。今年以来，AI睡眠赛道火热，多位明星职业经理人入局创业，单是小米出身的就有很多个，前小米中国区市场部总经理王腾就是其中一员。
“跨界不是什么特别大的事情，就像马斯克能造火箭、雷总做车，无外乎就是学习，找做过的同学，自己认真去学，找头部的供应链，一遍一遍试产解决不同的问题。本质上都是一套开发流程，没有什么特别不通的事情。”
今年年初，王腾创办“今日宜休”，定位AI睡眠科技生态品牌，目前已拿到高瓴、喜临门、GMC、智元等多家机构的投资。
谈及创业方向的选择，他给出的理由很简单，一方面这是一个蓝海市场，过去科技行业更多关注人们清醒的16小时，而睡着的8小时同样蕴藏着巨大的科技创新空间。
另一方面，睡眠健康是一门复杂的系统科学，需要睡眠科学、AI算法与软硬件研发能力的深度融合。只不过，目前行业内能把这点做好得几乎没有。这是创业者的机会，但同样也是需要共同面对的行业难题。
Oura+Eight Sleep，王腾的睡眠答案
从小米出来后，有很多公司找到过王腾，但均被其婉拒。但是，相比职业经理人的角色，创业意味着完全不同的责任边界。前者更多是做好自己负责的业务环节，而后者需要从团队搭建、产品研发到供应链管理、市场销售，对整个经营链条负责。
创业第一年，最直接的考验就来自团队建设。王腾直言，一是很多人看不上，因为我们是个小公司；二是我们要求也挺高，好多人我们也看不上；三是互相都看上了，价钱谈不拢；四是价钱谈拢了，来了以后又有可能发生各种变数。
目前，今日宜休里面有很多是从小米、华为出来的人，有干过手机、PC，也有做过其他产品的，相对有着丰富的跨行业做产品的能力。只是，即便是这样，依旧避免不了要踩坑，比如智能床笠，此前因为多种原因推翻了最初的设计，整体的工艺和产能也是挑战，这也是为何12月才能交货的原因。
不同于多数品牌瞄准单一穿戴设备或者智能床产品，今日宜休上来就推出了一套产品矩阵，包括App、ISHO Ring智能戒指和ISHO iFlow智能温控系统。其中，戒指佩戴于手指上，用来采集用户生理、环境与睡眠信息，温控系统提供睡眠数据监测，二者可以实现监测数据互补，之后ISHO Personal Agent判定个人状态并提供个性化分析与建议。
在王腾的规划中，这是一套相对完整的“监测-分析-干预-进化”睡眠健康闭环。不过，构建完整的产品体系只是第一步，如何让消费者真正接受这些产品，才是商业化首先要面对的问题。以智能戒指为例，消费者已经习惯了通过手环、手表监测健康数据，为什么还需要额外购买一枚戒指？
对此，王腾解释称，睡眠的监测场景会比日间更好，戒指除了监测准，饰品属性更强，这个事情在海外被充分验证。比如Oura，截至2026财年前9个月，Oura营收达到12.15亿美元，同比增长74%，净利润6080万美元。
在他看来，全球智能穿戴以手表和手环加总是过亿的，现在智能戒指市场大概也就千万左右。“这个市场未来有机会做到大几千万甚至更大。现在也有更多头部科技公司在入局，一起会把这个事情的影响力做起来，用户选择也会更多。”
智能床笠也是一样，Eight Sleep在新一轮融资后估值已达15亿美元，马斯克、扎克伯格等人“代言”，成为科技大佬们推崇的睡眠神器。据介绍，今日宜休推出的ISHO iFlow具备“无感监测、智能分析、动态调温”三大能力，可根据不同睡眠阶段的身体状态变化，主动调节床面温度，并具备7.2 TOPS端侧算力，支持AI模型本地运行。
不过，国内诸多传统家居品牌已经推出过类似或者相关的产品，在品牌认知、供应链以及渠道方面积累了多年优势。对于一家新成立的科技公司而言，想要在这些方面迅速追赶并不容易。
王腾没有否认这一点，但仍旧坚信，随着AI技术的发展，睡眠产品在算法能力和智能化体验方面有更多值得探索的空间，这也是新的AI硬件公司有机会的地方。
定价有压力，出海是必走之路
有了产品，接下来就是卖货。AI时代，从来不缺概念和想象力，大浪淘沙，没有经过市场化检验的产品，注定难以走的更远。客观来说，无论是1799元的戒指，还是9999元的智能温控系统，价格都不低。
目前，深圳华强北智能戒指的价格最低能做到100多元，利润甚至压缩到个位数。至于智能床笠，当下也就Eight Sleep跑通了，但靠得是一众大佬的代言与海外成熟的付费市场。
对于价格，王腾显然也经过了反复权衡，并在发布会上开玩笑地说，自己此前负责的红米都是2-3K的价位段，这次创业对新品的定价也是想了好久，如果是小米的话，戒指有机会干到1500元以内，但今天的能力确实还不太够。
“我认为，这个价格我们相对有诚意，也做了销量预估，能够cover相应研发费用。今年肯定是亏的，一直到明年能做到盈亏平衡，就是一个很好的数字了。而智能床笠的毛利还没有戒指好，它的成本确实很高，这个真的咬咬牙，最后定价不到1万，要不大家肯定会骂我。”
除了硬件层面的挑战，在商业模式上，软件服务订阅是更大的利润来源，这点Eight Sleep已经在海外证明，只是国内市场还需要持续教育。
在今日宜休的规划中，硬件通过相对合适的毛利去打造入口，未来随着掌握的数据越来越多，最后会变成一个AI数据健康服务公司。当然，早期这些服务会是免费的，后期随着知识库的建立、准确度的提升，会提供收费模式。
王腾认为，如果有产品能让你休息得更好、睡眠质量提升，大家其实是很愿意付费的，只是现在这些产品有用的、被科学验证的没有那么多。未来随着AI时代模型在云端能力更强、越了解用户，这样的产品会越来越多。
另外，作为两款已经在海外跑通的品类，出海是今日宜休必选的路，目前其已经在深圳组建了相关团队，去做独立站、亚马逊以及做KOL的红人运营。而在做了一番调研之后，王腾更是自信地表示，海外的打法复杂度没有国内的竞争激烈，只是可能要克服一些文化和渠道效率上的问题。
“给自己的团队一两年时间，迭代出来的产品会在全球这个领域里是最好的，剩下就是销售渠道和marketing的事情。”（本文首发钛媒体App，作者｜老喵）
本文由 AI图鉴自动抓取并翻译，版权归原作者所有；如需查看原文请点下方链接。
About one third of a person's life is spent in sleep. But in a fast-paced modern life, a good quality of sleep becomes “luxurious” for many.
As sleep evolves from a biological need to a “frequent resource”, the consumer market around sleep increases. Handrings, rings, smart beds, etc., are gaining access to capital, industrial entry is increasing and more and more enterprises are beginning to try to solve their sleep problems with technology. According to the data, the global market for sleeping technology equipment was about $29 billion in 2025 and is projected to expand to $80-13.5 billion in 2031-2035, with a combined annual growth rate of about 18 per cent.
At the same time, AI's outbreak gave the entire sleep industry the chance to do it again. The pitfalls of industry are precisely opportunities for cross-borderers. Since the beginning of this year, the Ai sleep track has been hot, with many star career managers starting their own businesses, many of them of their own origin, including Wang Teng, the former General Manager of the Mi China District Market Department.
“It's not so big a cross-border thing, like Mask can build rockets, thunder can do cars, but it's just learning, looking for students, learning, looking for supply chains in the head, trying to solve different problems. It's essentially a development process, and there's nothing particularly strange.”
At the beginning of this year, Wang Teng launched the “Today's Rest”, which locates the AI Sleep Technology Ecology brand, and has now received investments from various institutions, such as Gao, Hyomen, GMC and Jimoto.
Turning to the choice of direction for entrepreneurship, he gave the simple reason that, on the one hand, it was a blue sea market, where the technology industry had focused more on sobering 16 hours, while the eight hours of sleep also had enormous space for technological innovation.
On the other hand, sleep health is a complex system science that requires a deep integration of sleep science, AI algorithms and hardware and software development capabilities. It is, however, almost impossible to do so in the industry. This is an opportunity for entrepreneurs, but it is also an industry challenge that needs to be shared.
Laura+Eight Sleep, Wang Ting's sleep answer
Since Mi came out, many companies have found Wang Teng, but they have all declined. However, compared to the role of career managers, entrepreneurship implies a completely different level of responsibility. The former are more responsible for their own business, while the latter need to be responsible for the entire business chain, from team-building, product development to supply chain management and marketing.
In the first year of entrepreneurship, the most direct test comes from team-building. Wang Qian said that many people didn't like it because we were a small company; that we were demanding and many people couldn't; that we were looking at each other, and the price was difficult to agree; and that the price had been negotiated, and there were possible variations.
At present, there are many people who come out of millet and waffle, with dry mobile phones, PCs and other products, with a relatively rich ability to produce across industries. Even so, it is inevitable to step on pits, such as smart beds, where the original design was overturned for a variety of reasons, and where the overall process and capacity were challenging, which is why delivery took place in December.
Unlike most brands, which aim at a single wear device or smart bed product, it is appropriate today to put out a product matrix, including App, ISHO Ring, and ISHO iFlow. Among them, the ring is worn on the finger and is used to collect physical, environmental and sleep information from the user, and the temperature control system provides sleep data monitoring, which complements the monitoring data, after which ISHO personal Agent determines the individual ' s state and provides individualized analysis and advice.
In Wang Ten's planning, this is a relatively complete set of “monitoring-analysis-intervention-evolution” sleep health closed loops. However, the construction of a complete product system is only a first step, and it is the issue of how to make these products truly acceptable to consumers that is at the forefront of commercialization. In the case of smart rings, for example, consumers are used to monitoring health data through bracelets and watches, why do they need to purchase an additional ring?
In response, Wang Teng explained that sleep monitoring would be better than day, and that the ring, in addition to being monitored, had stronger accessories, which had been fully validated overseas. For example, as of the first nine months of the 2026 financial year, the Ora battalion had collected $1,215 million, an increase of 74 per cent over the previous year and a net profit of $60.8 million.
In his view, the global intelligent wears watches and bracelets, and now the smart ring market is about a million. “This market has the opportunity to reach tens of millions or even more in the future. There are now more head-to-head technology companies coming in, and together they're going to do more about the impact of this thing and more users' choices.”
The same is true of the smart bed, where Eight Sleep has been valued at $1.5 billion after a new round of financing, and Mask, Zuckerberg and others, who have become the sleeping spirits promoted by technocrats. It was described that the ISHO iFlow, which is suitable for today, has three main capabilities: "unsensible monitoring, intelligence analysis, dynamic temperature ", which can proactively regulate the bed surface temperature depending on the physical state of the various sleep stages, and has 7.2 TOPS-side algorithms to support the local operation of the AI model.
However, many traditional home-based brands in the country have introduced similar or related products that have accumulated advantages over many years in terms of brand recognition, supply chains and channels. For a newly established technology company, it is not easy to catch up quickly in these areas.
Wang Teng does not deny this, but remains convinced that, with the development of AI technology, sleep products have more space to explore in terms of algorithmic abilities and intellectual experience, which is where the new AI hardware company has the opportunity.
There's pressure on the pricing.
With the product, it's going to sell. In the AI era, there was never a lack of concepts and imagination, a wave of sands, and products that were not subject to market testing were bound to go further. Objectively, neither the ring of $1799, nor the smart temperature control system of $999 is cheap.
At present, the price of a smart ring in Shenzhen is at least 100, and profits are even reduced to a single digits. As for the smart bed, the right now Eight Sleep runs, but with the advice of a bunch of bosses and the mature paid market overseas.
With regard to prices, Wang Teng apparently went through a double trade-off and made a joke at the publish meeting that he had been responsible for the price of 2-3K of red rice, and that the start-up price of the new product was long thought out. If it were millet, the ring would have had the chance to dry up to $1,500, but today it is not enough.
“I think that this price is relatively good-faith and has been estimated at sales and can cover the corresponding research and development costs. It must be a loss this year, and it is a good figure to be able to balance gains and losses until next year. And the smart-bed paddy hasn't got a ring yet, and it's really expensive, and it's really gnawing, and it costs less than 10,000, or everyone's gonna yell at me."
In addition to hardware-level challenges, in business models, subscriptions to software services are a larger source of profit, as Eight Sleep has proven overseas, but the domestic market also needs continuing education.
In today ' s fit-to-day planning, hardware will build portals through relatively appropriate Maori and will eventually become an AI Data Health Service as more data become available. Of course, these services will be free at an early stage and post-production will provide a fee model as the knowledge base is built up and its accuracy upgraded.
Wang Teng believes that if there were products that would give you better rest and better quality of sleep, there would be a lot of interest in paid, but they are now useful and less scientifically proven. Such products will become more and more available in the future as the AI-era model becomes stronger in cloud power and more aware of users.
In addition, as two categories of goods already running overseas, seaing is an option for today, and it has now formed a team in Shenzhen to operate as an independent station, an Amazon and a red man for KOL. After some research, Wang Teng stated with confidence that the complexity of fighting overseas was not highly competitive at home, but that it was possible to overcome cultural and channel efficiency problems.
"Give your team a year or two, and the product will be the best in the world, and the rest will be sales channels and marketing."
Auto-fetched and translated by AI Atlas. All rights belong to the original author.