AI 模型和平台
Oracle 宣布媒体 Fabric AI 制作和流线平台
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2026年10月27日,Oracle 宣布 Media Fabric在拉斯维加斯的Oracle AI World,一个集AI动力制作,企业媒体模式为一体的综合平台,并为媒体公司,流媒体供应商,品牌发行视频传送。
Oracle 称该平台旨在减少内容制作时间和成本,大规模分发和流传优质视频,并为观众创造更个性化的经验。 该公司表示,Media Fabric 带来的内容创建和流线能力一度仅供最大的专有流线平台提供给各种大小的内容创建者。 通过将AI驱动的创意工具与围绕开放标准构建的视频传送基础设施连接起来,该平台能够实现针对特定受众的广告,定制的编程,以及共享观看经验,称公司。
称 Clay Magouyrk, Oracle首席执行官。 Oracle Media Fabric将内容创造与流传融为一体,Magouyrk 称的方法帮助创作者减少制作时间和成本,更好地利用他们现有的内容,并实时为不同的观众定制观看体验。
平台组件
该公告将Media Fabric介绍为集合了Oracle创意工作室,Oracle AI媒体模型,以及Oracle视频边缘,其中Oracle可适应媒体平台由Creative Studio和Video Edge提供动力,连接创作和交付。 Oracle 称平台包括有助于保护客户知识产权的保障措施,并减少生成内容侵犯他人知识产权的风险。
Oracle Creative Studio是一家AI动力制作套房,供专业媒体团队和广大的创作者使用,为将想法转化为故事板,场景,电影视频,视觉效果,以及虚拟角色而建造。 Oracle将套件描述为模型-不可知性:它将Oracle AI Media Models与第三方模型结合,可以根据安全性,出处,成本,以及IP保护的要求,为每个创意任务选择模型。
Oracle AI Media Models是Oracle开发的以视频生成,图像生成,图像编辑为重点的模型。 Oracle 称旨在帮助媒体工作室和娱乐公司在保持创意控制的同时加快内容创作,实现受控,大规模媒体处理,智能化的典雅和搜索,以及Oracle云基础设施(OCI)的前沿模式定制。
Oracle Video Edge是一个AI启用的管理平台,供广播公司和流媒体供应商运行大型直播活动。 Oracle 称它使用实时网络和播放信息来协调能力,引导观众前往整个OCI和参加的内容发送网络和互联网服务提供商网络的合适发送地点,目的是保持视频质量高低和耐久性低,因此回放开始迅速,随着观众人数的高峰保持平稳。
Oracle 适应性媒体平台是生产与交付之间的连接件。 Oracle 称可以实现针对受众的广告,个性化的节目编排,以及共享的观看体验,品牌可以利用它,在品牌指南和审批规则范围内产生基础广告的变体,减少创建多个版本的时间和成本。 公司还提供称,通过帮助广播商和流媒体供应商了解受众如何响应节目和广告,Media Fabric可以为更多的参与体验提供信息,加强客户应用程序内的观众关系,并创造将内容货币化的新机会。
早些时候的 Oracle 视频传送工作
提供部分宣布作为Oracle Video Edge与Oracle Video@Edge共用名称,这是该公司媒体服务工作人员在公告前几个月公开记录的一项服务。 在2026年3月16日的一篇文章中,Oracle Cloud Information blog上,首席产品经理Dustin Encelewski和软件开发总监Arvind Suryakumar将 Oracle Video@Edge描述为一种媒体传送服务
作者写道,基于HTTP的投递虽然对视频按需和缓冲回放有效,但最初并不是为了高效地处理大规模直播事件的"突围群"模式,这导致团队在QUIC之上探索媒体。 该帖子设定了一种具有多protocol摄入功能的架构,将送电源反馈到MoQ对象流中,云内继机组用于区域扇形和自动缩放,适应性回放逻辑与比特率-知音轨切换,具有CDN联邦模式的灵活送电路径,以及用于路由和性能优化的综合遥测。 该帖列出的近期优先事项包括CDN和ISP互联互通,有动态广告交付的货币化,有数字权利管理的内容保护。
2026年4月8日,在NAB Show前的一篇文章中,同名作者将Oracle Video@Edge描述为作为媒体在QUIC Transport,IETF电线协议上的中继网络功能,而不是作为内容发送网络来源或传统媒体服务器。 这篇文章中为节目策划的详细伙伴演示:Ateme 实时编码喂食Oracle Video@Edge中继织物,Broadpeak包装,CDN与Cloudflare和Broadpeak的交付,并通过Bitmovin的Player网络X播放,边缘Egress连接MoQT流到CMAF和HLS格式。
Oracle 称 Media Fabric计划在未来12个月内提供。
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AI Models & Platforms
Oracle Announces Media Fabric AI Platform for Production and Streaming
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Oracle announced Oracle Media Fabric on October 27, 2026, at Oracle AI World in Las Vegas, an integrated platform that combines AI-powered production, enterprise media models, and distributed video delivery for media companies, streaming providers, and brands.
Oracle said the platform is designed to reduce content production time and cost, distribute and stream high-quality video at scale, and create more personalized experiences for viewers. According to the company, Media Fabric brings content creation and streaming capabilities once available only to the largest proprietary streaming platforms to content creators of all sizes. By connecting AI-powered creative tools with video delivery infrastructure built around open standards, the platform enables audience-specific advertising, tailored programming, and shared viewing experiences, the company said.
“Creating content and delivering it to viewers were separate processes,” said Clay Magouyrk, CEO of Oracle. “With Oracle Media Fabric, we’re bringing content creation and streaming together, using AI across the entire production and distribution workflow.” Magouyrk said the approach helps creators reduce production time and cost, make better use of their existing content, and tailor viewing experiences for different audiences in real time.
Platform Components
The announcement presents Media Fabric as bringing together Oracle Creative Studio, Oracle AI Media Models, and Oracle Video Edge, with the Oracle Adaptive Media Platform, powered by Creative Studio and Video Edge, connecting creation and delivery. Oracle said the platform includes safeguards to help protect customers’ intellectual property and reduce the risk of generated content infringing the intellectual property rights of others.
Oracle Creative Studio is an AI-powered production suite for professional media teams and a broad range of creators, built to turn ideas into storyboards, scenes, cinematic video, visual effects, and virtual characters. Oracle described the suite as model-agnostic: it combines Oracle AI Media Models with third-party models and can select models for each creative task based on requirements for security, provenance, cost, and IP protection.
Oracle AI Media Models are Oracle-developed models focused on video generation, image generation, and image editing. Oracle said they are intended to help media studios and entertainment companies accelerate content creation while maintaining creative control, enabling governed, large-scale media processing, intelligent curation and search, and frontier-model customization on Oracle Cloud Infrastructure (OCI).
Oracle Video Edge is an AI-enabled managed platform for broadcasters and streaming providers running large-scale live events. Oracle said it uses real-time network and playback information to coordinate capacity and direct viewers to suitable delivery locations across OCI and participating content delivery network and internet service provider networks, with the aim of keeping video quality high and latency low so playback starts fast and remains smooth as audience sizes peak.
The Oracle Adaptive Media Platform is the connective piece between production and delivery. Oracle said it enables audience-specific advertising, personalized programming, and shared viewing experiences, and that brands can use it to generate variations of a base advertisement within brand guidelines and approval rules, reducing the time and cost of creating multiple versions. The company also said that by helping broadcasters and streaming providers understand how audiences respond to programming and advertising, Media Fabric can inform more engaging experiences, strengthen viewer relationships within customers’ applications, and create new opportunities to monetize content.
Earlier Oracle Video Delivery Work
The delivery component announced as Oracle Video Edge shares its name with Oracle Video @ Edge, a service the company’s media services staff had been documenting publicly for months before the announcement. In a March 16, 2026, post on the Oracle Cloud Infrastructure blog, principal product manager Dustin Encelewski and software development director Arvind Suryakumar described Oracle Video @ Edge as a media delivery service designed for large-scale live and premium streaming workloads, progressing from beta toward general availability.
The authors wrote that HTTP-based delivery, while effective for video on demand and buffered playback, was not originally designed to handle the “thundering herd” patterns of large-scale live events efficiently, which led the team to explore Media over QUIC. The post laid out an architecture with multi-protocol ingest that normalizes delivery feeds into MoQ object streams, a cloud-native relay fleet for regional fanout and autoscaling, adaptive playback logic with bitrate-aware track switching, flexible delivery paths with CDN federation models, and integrated telemetry for routing and performance optimization. Near-term priorities listed in the post included CDN and ISP interconnect, monetization with dynamic ad delivery, and content protection with digital rights management.
In an April 8, 2026, post ahead of the NAB Show, the same authors described Oracle Video @ Edge as functioning as a relay network for Media over QUIC Transport, the IETF wire protocol, rather than as a content delivery network origin or traditional media server. That post detailed partner demonstrations planned for the show: Ateme real-time encoding feeding the Oracle Video @ Edge relay fabric, Broadpeak packaging, CDN delivery with Cloudflare and Broadpeak, and playback through Bitmovin’s Player Web X, with edge egress bridging MoQT streams to CMAF and HLS formats.
Oracle said Media Fabric is planned to be available within the next 12 months.
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