Etsy在一篇博文中称,将禁止销售由人工智能生成的“功能性指南”,包括各类制作图样、烹饪食谱及操作说明。这类产品通常以数字下载的形式进行销售,例如钩针编织或缝纫图样。该公司指出,用户在购买后,仍需“投入精力才能完成最终成品”。
Etsy表示,卖家还需展示根据说明制作出的实物——而非人工智能生成或模拟的结果——“以便买家了解预期效果”。
在向卖家发布的另一则通知中,Etsy提到,之所以做出这些调整,是因为人工智能正威胁到买卖双方对该平台的信任。
“如今,许多活跃买家表示,他们无法分辨哪些商品包含人工智能生成的内容,”该公司写道,“这已成为阻碍他们在Etsy上更频繁购物的三大障碍之一。而你们——我们的卖家群体——也向我们反映,你们担心自己的作品会与那些以误导性方式使用人工智能的商品并列出现;同时,买家也越来越难以识别出你们在创作这些商品时所发挥的作用。”
作为此次调整的一部分,Etsy表示将禁止卖家在完全无人参与的情况下,通过机器人程序自动生成商品刊登信息。此外,卖家还必须提供至少一张所售实物未经修饰的照片。
Etsy告知卖家,平台仍允许销售人工智能生成的艺术作品,前提是商家在创作过程中“发挥了明确的作用,并对创作流程保持透明”。
该公司补充道:“卖家在商品由AI创作时,仍须予以披露;不得将AI生成的内容谎称为手工制作,或声称完全由自己创作。”
人工智能生成的误导性产品或图像给 Etsy 和其他在线市场带来了新的挑战。近年来,Etsy 一直在努力遏制人工智能制作的钩针图案和其他人工智能“废品”的扩散。亚马逊最近要求卖家对包含人工智能生成人物的照片或视频贴上标签,以回应最近强制披露的立法。
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In an article, Etsy stated that the sale of “functional guides” created by artificial intelligence would be prohibited, including various types of drawings, cooking recipes and instructions. Such products are usually sold as digital downloads, such as hook-making or sewing drawings. The company stated that after the purchase, the user still needed “to invest in the final product”.
Etsy stated that the seller would also need to display the results of a physical, rather than artificial intelligence generation or simulation, made on a descriptive basis “to enable the buyer to understand the expected effects”.
In another notification to the seller publish, Etsy mentioned that these adjustments were made because artificial intelligence was threatening the seller ' s and seller ' s confidence in the platform.
“Today, many active buyers have stated that they are unable to distinguish which commodities contain artificial intelligence,” the company wrote, “This has become one of the three main obstacles to their more frequent purchases on Etsy. And you — our sellers' group — have also shown us that you fear that your work will appear alongside those that use artificial intelligence in misleading ways; at the same time, it is becoming increasingly difficult for buyers to recognize your role in creating these goods.”
As part of this adjustment, Etsy indicated that sellers would be prohibited from automatically producing information on commodities through robotic programs without any involvement. In addition, the seller must provide at least one unamended photograph of the objects sold.
Etsy informed the seller that the platform still allows the sale of artificially intelligent works of art, provided that the seller “has played a clear role in the creation and is transparent in the creation process”.
The company added: “Sellers are still required to disclose the goods when they are created by AI; the content generated by AI may not be falsely described as handmade or claimed to have been created entirely by themselves.”
The misleading products or images generated by artificial intelligence present new challenges to Etsy and other online markets. In recent years, Etsy has been working to curb the spread of artificial intelligence-produced hooks and other artificial intelligence “waste”. The Amazon recently requested sellers to label photographs or videos containing artificially intelligent persons in response to recent legislation on mandatory disclosure.
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